Business Management and Media  

(2018 Entry)

BA (Hons)

In an increasingly visual society, where internet and TV images seem to infiltrate large parts of our everyday lives and technologies become ever more sophisticated, the study of media and communication has become vitally important. Recognising this need, the Business Management, Media, Communications and Culture programme at Keele combines learning about the practicalities of business management with critical insights into the power of media. By looking closely at phenomena such as advertising and social networking, you will learn how these can influence individuals and societies. 

Combined Honours

Combined Honours degrees allow you to study two different subjects in one degree. Find out more about Combined Honours degrees.


Study abroad
Learn a language
International year
3 years/ 4 years with international year

UCAS code: PN31

View entry requirements

Course Overview

You’ll learn how organisations operate and achieve success, including the way in which communications techniques and working with the media can help meet their objectives. You will pay particular attention to how media, communications and culture works in the context of management, looking at how businesses operate in terms of marketing, finance and human resource management, as well as how they interface with social, cultural and political contexts. In particular, you will focus on how businesses communicate with their audiences, and how they interact with, and even help to create, aspects of culture.

What will this mean for my future?

Graduates of this programme are creative and critical thinkers, competent practitioners of media with the skills needed to manage production processes. They can situate and reflect on those skills within a broader business context by understanding the practicalities of accounting, human resources, marketing and management. You can take the option of a placement year as part of this programme to help you put theory into practice. 

Indicative modules

First year

  • Understanding Culture
  • Digital Video
  • Management in Context
  • Introduction to International Business
  • Foundations of Human Resource Management
  • Marketing Principles

Second year

  • Creating Awareness Campaigns
  • DIY Broadcasting: Digital Culture and You 
  • Organisational Behaviours: Social Theory at Work
  • Operations and Quality Management

Third year

  • Business Strategy; Leading Change and Entrepreneurship
  • Contemporary Issues in Management
  • Creative Magazine Production 
  • Sustained Media Practice

Course structure

Our degree courses are organised into modules. Each module is usually a self-contained unit of study and each is usually assessed separately with the award of credits on the basis of 1 credit = 10 hours of student effort.  An outline of the structure of the programme is provided in the tables below.

There are three types of module delivered as part of this programme. They are:

  • Compulsory modules – a module that you are required to study on this course;
  • Optional modules – these allow you some limited choice of what to study from a list of modules;
  • Elective modules – a free choice of modules that count towards the overall credit requirement but not the number of subject-related credits.

Modules Summary

Business Management - Each year you MUST take a minimum of 45 credits in Business Management achieved by taking two compulsory modules and one optional module. You must also take a minimum of 45 credits in your other principal subject. Your remaining 30 credits may be selected from the list of Business Management optional modules, modules from your other principal subject, or from the range of elective modules provided by other disciplines.

 

Media - Students must accumulate at least 135 credits in Media to graduate with a named Combined Honours Degree in Media and, equally, at least 135 credits in the other subject they have chosen to study. Combined Honours students must take at least 45 credits in each Principal Subject in each Level. All students must take one compulsory module in each semester in Years 1 and 2. In Year 3 students must take at least 45 credits during the year, but they can choose from a range of taught modules and two independent study modules (a double module studied in both semesters, worth 30 credits, not compulsory). As an alternative to the dissertation students may opt to take the Sustained Media Project, a double module of 30 credits, which is assessed through the production of a substantial piece of creative work. This would typically be an art work, installation, video production, or performance, supported by evidence of focused research and self-reflective practice.

 

Modules - Year One

Year 1 (Level 4)

Business Management Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Management in Context MAN-10018

15

Global Business Environments MAN-100221

15

   

Accounting Principles MAN-10015

15

   

Quantitative Methods 1 ECO-100262

15

   

Introductory Microeconomics ECO-10028

15

   

Business Law LAW-10027

15

   

British and Global Economy ECO-10025

15

   

Marketing  Principles MAN-10019

15

   

Academic English for Business Students (Part 1) ENL-900035

15

Semester two

 

Semester two

 

Managing in a Changing Society

15

Quantitative Methods 2 ECO-10027 3

15

   

Multinational Enterprise Business Perspectives MAN-100234

15

   

Introduction to International Business MAN-100231

15

Notes:

  1. If you wish to take Managing in the MNC (MAN-20084) in year 2, you will need to either study Global Business Environments (MAN-10022) OR Introduction to International Business (MAN-10023). For those wishing to take International Business Strategies (MAN-30055) in year 3, you need to take Global Business Environments (MAN-10022)
  2. Not available for students with A Level Maths (or equivalent). For students without A Level Maths, wishing to take Quantitative Methods 2 (ECO-10027), you will need to take this module
  3. Prerequisite of either A Level Maths (or equivalent) OR Quantitative Methods 1 (ECO-10026).
  4. Live company project, recommended for those wishing to take a Placement Year
  5. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Media Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Mediated World*

15

Digital Video*

15

The Photographic Message*

15

Reading Film

15

   

Popular British Cinema from the 90s to the Present Day

15

   

Approaches to Film

15

   

Understanding Culture*

15

   

Introduction to European Cinema

15

   

Popular Music

15

   

Introduction to Television Studies

15

   

Film Texts and Contexts I

15

 

Modules - Year Two

Year 2 (Level 5)

Business Management Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Organisational Behaviour MAN-20055

15

Business Ethics MAN-20091

15

   

Managing in the MNC MAN-20084 1

15

   

Professional Development MAN-200902

15

   

Academic English for Business Students (Part 1) ENL-900034

15

   

Academic English for Business Students (Part 2) ENL-900045

15

Semester two

 

Semester two

 

Operations and Quality Management MAN-20053

15

Researching Business Management MAN-200963

15

   

Social Enterprise and Alternative Organising MAN-20093

15

   

Corporate Governance and  Social Responsibility MAN-20082

15

   

International Supply Chain Management MAN-20083

15

Notes:

  1. Prerequisite either Global Business Environments (MAN-10022) OR Introduction to International Business (MAN-10023)
  2. Recommended for those considering a Placement Year
  3. Note you must do an ISP/Dissertation in year 3 in either this subject or the other subject area - if wishing to transfer to a 90 credit specialism in Management at level 6 or to do the Management ISP Managing Diversity, then this module becomes compulsory.
  4. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.
  5. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year

 

Media Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Creating Awareness Campaigns*

15

Making the News*

15

Researching Media, Communication and Culture*

15

Analysing Culture*

15

   

Adaptation

15

   

Gender and the Cinematic Gaze

15

   

Teenage Dreams: Youth Cultures in Fiction, Film and Theory*

15

   

Unheard Melodies: Music in the Narrative Film

15

   

Documentary: Theory and Practice*

15

   

Thinking Photography*

15

   

DIY Broadcasting: Digital Media and You*

15

   

Politics and Cinema

15

   

French Cinema

15

   

Film Texts and Contexts II

15

   

Science Fiction Cinema

15

   

Race, Racism and Resistance

15

   

Globalisation and its Discontents

15

 

 

Modules - Year Three

Year 3 (Level 6)

Business Management Year 3 (Level 6)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Business Strategy MAN-30048

15

Managing Diversity (ISP across 2 semesters)1

30

   

Comparative Business Cultures MAN-30056

15

   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900043

15

   

Academic Business English ENL-900054

15

Semester two

 

Semester two

 
   

Contemporary Issues in Management MAN-30047

15

   

Enterprise Business Plan

15

   

International Business Strategies MAN-300552

15

Note:

  1. Prerequisite Researching Business Management MAN-20096. Note you must do an ISP/Dissertation in either this subject or the other subject area. This ISP is a year-long (30 credit module)
  2. Prerequisite Global Business Environments (MAN-10022)
  3. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.
  4. Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Media Year 3 (Level 6)

Optional modules

Credits

Optional Modules

Credits

Dissertation in Media, Culture and Creative Practice (ISP)*

30

Parody in British Film and Television

15

Sustained Media Practice (ISP)*

30

Creative Magazine Production*

15

British Society through the Eyes of British Film: 1960s to the Present

15

Streets, Skyscrapers and Slums: The City in Social, Cultural and Historical Context

15

Visual Pleasures: From Carnival to Disney*

15

Celebrity

15

Postmodernism: Fiction, Film and Theory

15

British Women Directors

15

Work Experience in MCCP*

15

World Cinema in the 21st Century

15

Home, Belonging, Locality and Material Culture

15

English for Media Professionals

15

Modernist Manifestos and Magazines

15

Virtual Revolution

15

 

* Media, Culture and Creative Practice delivered modules

These modules are indicative of the diet that will be offered but not all will run every year due to staffing rotas, research leave in Media and other Programmes.

In addition to the programme options listed in this table, students may choose to study modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to Media, Culture and Creative Practice such as English, Sociology, Music, History and American Studies.
  • Modules in other subjects in which they may have a particular interest such as Criminology, Law, Philosophy, Politics or International Relations.
  • Modules designed to help students for whom it is not their first language to improve their use of English for academic purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Italian, Russian, Chinese, Arabic, and Japanese.
Modules - Year Four

 

If you choose to specialise in Business Management in your final year you will study the following modules:

 

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Business Strategy MAN-30048

15

Comparative Business Cultures MAN-30056

15

Managing Diversity (ISP across 2 semesters)1

30

SME Live Project

15

   

What’s wrong with entrepreneurship? MAN-30036

15

   

Identity, Culture and Organisation MAN-30040

15

   

Academic English for Business Students (Part 2) ENL-900043

15

   

Academic Business English ENL-900054

15

Semester two

 

Semester two

 

Contemporary Issues in Management MAN-30047

15

Enterprise Business Plan

15

   

International Business Strategies MAN-300552

15

   

Managing International Projects MAN-30065

15

 

Notes:

 

(1) Prerequisite Researching Business Management MAN-20096

 

(2) Prerequisite Global Business Environments (MAN-10022)

 

(3) Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business with a score of under 60% or equivalent. Cannot be taken with another ENL- module (English Language module) in the same academic year.

 

(4) Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with another ENL- module (English Language module) in the same academic year.

 

 

 

Students may choose to study elective modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

 

  • Modules in other subjects closely related to Business Management.
  • Modules in other subjects in which they may have a particular interest.
  • Modules designed to help students for whom it is not their first language to improve their use of English for Academic Purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Russian, Japanese and Chinese (Mandarin).
  • Modules related to the development of graduate attributes, student volunteering, and studying abroad as part of the University’s exchange programme.

 

 

 

For further information on the content of modules currently offered please visit: www.keele.ac.uk/recordsandexams/az

 

 

 








Davina Patel

Davina Patel

"Keele has given me opportunities, skills and experiences of a lifetime."

Business Management and Marketing Graduate, 2015