Business Management and Media  

(2018 Entry)

BA (Hons)

In an increasingly visual society, where internet and TV images seem to infiltrate large parts of our everyday lives and technologies become ever more sophisticated, the study of media and communication has become vitally important. Recognising this need, the Business Management, Media, Communications and Culture programme at Keele combines learning about the practicalities of business management with critical insights into the power of media. By looking closely at phenomena such as advertising and social networking, you will learn how these can influence individuals and societies. 

Combined Honours
Study abroad
Learn a language
International year
3 years/ 4 years with international year

UCAS code: PN31

View entry requirements

Course Overview

You’ll learn how organisations operate and achieve success, including the way in which communications techniques and working with the media can help meet their objectives. You will pay particular attention to how media, communications and culture works in the context of management, looking at how businesses operate in terms of marketing, finance and human resource management, as well as how they interface with social, cultural and political contexts. In particular, you will focus on how businesses communicate with their audiences, and how they interact with, and even help to create, aspects of culture.

What will this mean for my future?

Graduates of this programme are creative and critical thinkers, competent practitioners of media with the skills needed to manage production processes. They can situate and reflect on those skills within a broader business context by understanding the practicalities of accounting, human resources, marketing and management. You can take the option of a placement year as part of this programme to help you put theory into practice. 

Indicative modules

First year

  • Understanding Culture
  • Digital Video
  • Management in Context
  • Introduction to International Business
  • Foundations of Human Resource Management
  • Marketing Principles

Second year

  • Creating Awareness Campaigns
  • DIY Broadcasting: Digital Culture and You 
  • Organisational Behaviours: Social Theory at Work
  • Operations and Quality Management

Third year

  • Business Strategy; Leading Change and Entrepreneurship
  • Contemporary Issues in Management
  • Creative Magazine Production 
  • Sustained Media Practice


Davina Patel

Davina Patel

"Keele has given me opportunities, skills and experiences of a lifetime."

Business Management and Marketing Graduate, 2015