Course overview

This course combines a distinct blend of marketing and media theory with creative practice. You will have the opportunity to develop cross disciplinary skills which will enable you to understand and engage with a range of consumer audiences in different markets.


Discover the Keele difference

Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.

We help students manage their money and ensure that they receive any funding for which they may be eligible.

Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.

Boost your employability by applying for a four-year degree with a work placement at companies such as Nintendo and IBM

If you have an idea for a new business venture, this module provides you with the time, space and expertise to develop it

Access economic, financial and business real-time data, world news, analysis and reports in our Bloomberg Financial Lab