This course explores the marketing and management of business in the context of social and cultural trends. From operations management to creative branding, digital media and strategic product placement, you will experience and build your skills and confidence in a broad range of important aspects of business.
GoldIn the Teaching Excellence Framework Also Top 5 in the UK (THE ranking, broad-based universities)
Top 3in England for overall Student Satisfaction NSS 2019 (broad-based universities)
97%of research world leading, or of international importance Research Excellence Framework, 2014
"I really enjoy my course as I have the freedom to choose elective modules from other business related degrees" - read more about Lucy Whitehouse
"A placement year at IBM and experience of working in the real world has been invaluable" - read more about Hamish Scott
"I would recommend Keele because it allows you to see the bigger picture and consider other sectors of business " - read more about Ben Hollingworth
Discover the Keele difference
Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.
We help students manage their money and ensure that they receive any funding for which they may be eligible.
Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.
Boost your employability by applying for a four-year degree with a work placement at companies such as Nintendo and IBM
If you have an idea for a new business venture, this module provides you with the time, space and expertise to develop it
Access economic, financial and business real-time data, world news, analysis and reports in our Bloomberg Financial Lab