Marketing at Keele: Abbie

Studying Marketing blends creativity with a wide range of professional transferrable skills.

I think what sparked my interest in marketing was like the consumer behaviour behind everything, why people pick different brands, why they purchased those different products and just how much of an impact marketing has on everything.

The sort of topics we study on the course really varies. So we do consumer behaviour, so focusing on the psychology side and then moving over to the strategic marketing management.

The course keeps up with current trends like social media and digital marketing, because we use TikTok and Instagram.

So through my Marketing degree, I have done a workplace year at Rolls-Royce.

I completed two six-month rotations, one in HR and then one in internal communications.

So this was really great to help with my professionalism and my communications and my confidence. So the student community at Keele is really welcoming and open.

The Business School has lots of events that you can attend too, which are really great for your networking.