A brand new series of projects to support Newcastle-under-Lyme

SMEs, community groups, and not-for-profit organisations in Newcastle-under-Lyme are able to benefit from Keele University's student and graduate talent, through a brand new initiative called FLOURISH.

FLOURISH will deliver 60 projects across the following themes:

  • Digital Society and Economy – including digital transformation projects with SMEs and other organisations, as well as supervised 1:1 assistance to build digital capabilities for communities and individuals.
  • Sustainability – including projects round carbon literacy, sustainable energy, biodiversity, circular economy, and sustainable transport.
  • SME innovation – product, service and process innovation, market engagement, and supply chain management in areas where Keele has post-graduate expertise.
  • Culture and Creativity – ‘In Residence’ programme for town centre businesses across history, creative writing and film-making and music, with creative outputs exhibited and/or performed in a town centre location.
  • Entrepreneurship – supporting entrepreneurial readiness for individuals, and early-stage incubation of new businesses including graduate start-ups.

It is expected that a number of the above projects will be run through the University's recently-announced new town centre home, Keele in Town, when it opens later in 2024.

Organisations in Newcastle-under-Lyme can register their interest in these programmes today by contacting the Keele Gateway team: gateway@keele.ac.uk or 01782 733001.

Funding information

FLOURISH is part-funded by the UK Government through the UK Shared Prosperity Fund, through Newcastle-under-Lyme Borough Council.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus.

Logos for the UK Government, Midlands Engine and Newcastle-under-Lyme Borough Council