Bringing our University to the heart of Newcastle-under-Lyme

Keele in Town

Keele is moving onto the high street - in an exciting new development that will create a gateway where residents, community groups and businesses can tap into the world of expertise at the University.

Keele in Town is a new chapter in the history of the University, that will see an empty 19th century building in the heart of Newcastle-under-Lyme town centre transformed into a mixed-use facility. The building will become a space where Staffordshire businesses and non-profit organisations can shine, along with areas for Keele students and staff to get together, to study, and to connect with the community. 

The three-storey building, located on Ironmarket, will be kitted out with modern working and meeting spaces, offering digital connectivity to the community, and helping to drive productivity and boost skill levels in the area. A planning application for the development, which also includes a sustainably sourced eatery, has today been submitted to Newcastle-under-Lyme Borough Council. 

Funded by the Newcastle-under-Lyme Town Deal 

The project is being funded by money from the Newcastle Town Deal: a successful bid by partners including the University and Newcastle-under-Lyme Borough Council to central Government for funding in Newcastle and Kidsgrove – to improve residents' quality of life and boost economic regeneration. 

Professor Trevor McMillan OBE, Vice-Chancellor of Keele University, said: "We are delighted to announce Keele in Town – an exciting new chapter in the history of Keele University. 

"In collaboration with the borough council, we're transforming an empty building in the heart of Newcastle-under-Lyme town centre into a hub of learning and a place for people to connect with Keele. 

"Located on the busy Ironmarket, our first-ever facility in the town centre will offer training and advice to the local community, giving them direct access to the vast breadth of expertise at Keele. This will be a real gateway and connection between Keele and local residents and businesses. 

It is anticipated the development will be ready to open during the 2024/25 academic year. 

A Keele presence in the heart of the town 

Simon Tagg, Leader of Newcastle-under-Lyme Borough Council, said he was delighted that the successful Newcastle-under-Lyme Town Deal funding bid was driving the project and bringing a Keele University presence in the heart of the town. 

He said: "We won the Town Deal funding because we were clear that we wanted to help our communities by providing the tools and infrastructure to create economic and social opportunities for residents and improve the quality of life. 

"We also want to widen the choice and range of activities in the town centre to encourage more people to visit and stay for longer. 

"This innovative commitment by Keele University to work with businesses and residents with digital training and advice is a perfect example of how these ideas can be brought together."