Course overview

You will acquire a solid understanding of how business enterprises work in tandem with popular media and culture. You will develop a range of theoretical, practical and creative skills by learning how organisations operate and achieve success, and by building your understanding of communication techniques and global information flows.

Discover the Keele difference

Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.

We help students manage their money and ensure that they receive any funding for which they may be eligible.

Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.

Boost your employability by applying for a four-year degree with a work placement at companies such as Nintendo and IBM

If you have an idea for a new business venture, this module provides you with the time, space and expertise to develop it

Access economic, financial and business real-time data, world news, analysis and reports in our Bloomberg Financial Lab