Business Management and Marketing - BA (Hons)
Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. Fulfil your career objectives by developing the vital management knowledge and key marketing techniques to pursue various jobs in a variety of sectors.
Why study Business Management and Marketing at Keele University?
"The Marketing and Business Management course at Keele is flexible and offers many opportunities. Having the opportunity of a placement means I can put my degree into practice in the world of employment and better understand my next steps after graduation. This has helped me to tailor the course to my areas of interest and discover new ones like HRM and law, helping me to broaden my business knowledge."
There are a range of additional opportunities available when studying this course.
Please note, undertaking one may impact upon the availability of another.
Our staff in Keele Business School are active researchers in core areas such as accounting, finance, economics, human resource management, marketing and management. Their academic work will inform your learning, incorporating recent theories and current themes to open discussion in your subject area. There are professional support staff on hand to answer any queries you may have during your undergraduate studies at Keele.
Our academics in Keele Business School are multicultural and multinational, bringing an international aspect to the School’s teaching, research and business activities.
Co-located with businesses
As a Keele Business School student, you will study alongside innovative companies that are based in the Business School building, a hub for fostering networks and linking with industry.
Internships, enterprise and knowledge exchange opportunities
Keele Business School is located at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.
"Keele was an experience I will never forget. Starting from the gold teaching standard to the lifelong friends created, every bit of the journey extraordinary. I played Basketball for Keele on a scholarship and was the Lead Voice Representative for the Business School in 2021. Coming from Sri Lanka, most of my first year was spent in the SU networking and creating unforgettable experiences. I learned to balance work and entertainment to get the best possible grades I could. Keele gave me responsibilities that taught me valuable life skills such as independence, decision making, organisation and the importance of dedication and passion; all of which have helped me become the successful person I am today."
"I really enjoy my course as I have the freedom to choose elective modules from other business related degrees, such as: international business, accounting and HRM, or from other subjects, such as media and languages. This flexibility has enabled me to cover a broad range of topics and has allowed me to develop and expand my skill set. There are also lots of opportunities to get involved in extra curricular activities. This is not only great for your social life, but will also allow you to put the skills you have learned during your degree into practise. Employers look at the standard of degree you have achieved, but they also look at the effort you have made outside your studies too, so get involved in as many things as possible. "
"I enjoy the diversity of the modules offered and how I am able to design my degree around what I want to focus on. This is only enhanced further by the flexibility of the lecturers with their office hours and their willingness to help and guide you to achieve the mark you want."
Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.
This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.
Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years' experience of teaching a foundation year to students. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.
The information within this section is for students wishing to start their studies in September. If you would like to start this course in January, please visit our January pages for further details.
Our Foundation Year allows you to develop your critical thinking, academic reading, writing, and communication study skills along with subject-specific knowledge and skills which will be invaluable in your academic studies and beyond. Upon meeting the progression criteria and successfully completing our Foundation Year, you will automatically progress into your Keele undergraduate degree with the confidence that you have the skills, and knowledge needed to successfully complete your course.
This Foundation Year is a two-semester programme which provides a tailored pre-degree programme of study to better prepare you for the BA (Hons) Marketing and Business Management degree. For example, the Foundations of Business 1 module will help you to develop appropriate investigative skills in order to analyse financial information and make informed business decisions. Course content has been developed in collaboration with degree teaching teams, so that by the time you begin Year 1, you will be ready to excel at your studies, as the majority of our Foundation Year students do.
Find out more about the Keele Foundation Year, including information about teaching and assessment methods by visiting the Foundation Year homepage.
The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.
Semester one modules
|FYO-00247||Foundations: Breaking the code - Understanding Academic Writing||15 credits|
|FYO-00249||Foundations of Business 1||15 credits|
|FYO-00251||Foundations of Business 2||15 credits|
|FYO-00271||Foundations of Busines 3||15 credits|
Semester two modules
|FYO-00255||Advancing Business||30 credits|
|FYO-00271||University Research Portfolio||30 credits
The entry grades outlined in this section indicate the likely offer or range of offers which would be made to candidates along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate’s application. Read more about our undergraduate entry requirements for United Kingdom, European Union and International students.
- Between 40-48 UCAS tariff points from at least 1 A level/level 3 qualification, or relevant work experience
- GCSE English Language at grade 4 (C), or Level 2 Functional Skills
- IELTS 5.5 (with 5.5 in all subtests)
- GCSE Mathematics at Grade 4 (C) or
- A Level 2 numeracy qualification such as Key Skills Application of Number Level 2 or Functional Skills Numeracy Level 2
How to apply
Students will need to apply for BA (Hons) Marketing and Business Management with Foundation Year (UCAS code NN52) through UCAS at www.ucas.com.
Direct entry students
If you already have your qualifications, are not expecting any further results and only wish to apply to Keele, please contact the Admissions Office directly.
We also offer a January start for some of our Foundation Year courses. Adopting a blended learning approach, the January start is particularly useful for students wishing to return to education following time out of studying, or who are seeking a flexible approach to their Foundation Year studies. Our January start is available across most of our Science, Humanities, Social Science and Business courses.
Whilst still being a full-time course, our blended delivery model combines live teaching sessions - both online and on-campus - with self-directed study, enabling you to predominantly study at a time that suits your lifestyle. You will benefit from weekly online taught sessions which encourage you to engage with your teachers and peers.
In addition to online study there will be a series of full study days that you will be required to attend throughout each semester. These sessions may include lab-based activities, group work, review of course and assessment materials studied online. They will emphasise opportunities for you to deepen your knowledge and understanding of your chosen route.
Please refer to the September start tab for more information about the entry requirements and what you will study. The modules that you will take on a January start Foundation Year will be similar to those for the September start, but in a slightly different order and pattern.
For more information, including fees, the UCAS code for this course, how to apply, and how you will be taught, please visit our January Start Foundation Year webpage.
Our International Foundation Year is delivered on campus through Keele University International College (KUIC). Find out more about the International Foundation Year options on the KUIC website.
Boost your employability by applying for a four-year degree with a work placement at companies such as Nintendo and IBM
If you have an idea for a new business venture, this module provides you with the time, space and expertise to develop it
Access economic, financial and business real-time data, world news, analysis and reports in our Bloomberg Financial Lab
Discover the Keele difference
Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.
We help students manage their money and ensure that they receive any funding for which they may be eligible.
Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.