Marketing - BSc (Hons)
Develop the skills and aptitude required to become a dynamic and creative marketeer on our Marketing BSc. You will explore the underpinning theories and themes of this exciting subject, learning the essential theory and techniques to enable you to succeed in the go-getting world of contemporary marketing.
Why study Marketing at Keele University?
Co-located with businesses
As a Keele Business School student, you will study alongside innovative companies that are based in the Business School building, a hub for fostering networks and linking with industry.
Internships, enterprise and knowledge exchange opportunities
Keele Business School is located at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.
Our staff in Keele Business School are active researchers in core areas such as accounting, finance, economics, human resource management, marketing and management. Their academic work will inform your learning, incorporating recent theories and current themes to open discussion in your subject area. There are professional support staff on hand to answer any queries you may have during your undergraduate studies at Keele. Our academics in Keele Business School are multicultural and multinational, bringing an international aspect to the School’s teaching, research and business activities.
There are a range of additional opportunities available when studying this course.
Please note, undertaking one may impact upon the availability of another.
"Keele has given me opportunities, skills and experiences of a lifetime. From studying abroad in Canada, to starting up my own business and being a student ambassador. All of the experiences I have accumulated throughout my degree have contributed towards my current graduate role. Keele provided me with more than just an education, but the people I met and the University as a whole, aided me to develop the transferable skills and knowledge to utilise after University."
"Having the opportunity of a placement means I can put my degree into practice in the world of employment and better understand my next steps after graduation. This has helped me to tailor the course to my areas of interest and discover new ones like HRM and law, helping me to broaden my business knowledge."
Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.
This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.
Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years' experience of teaching a foundation year to students. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.
Our Foundation Year allows you to develop your critical thinking, academic reading, writing, and communication study skills along with subject-specific knowledge and skills which will be invaluable in your academic studies and beyond. Upon meeting the progression criteria and successfully completing our Foundation Year, you will automatically progress into your Keele undergraduate degree with the confidence that you have the skills, and knowledge needed to successfully complete your course.
This Foundation Year is a two-semester programme that provides a tailored pre-degree programme of study to better prepare you for the BSc (Hons) Marketing degree. For example, the Foundations of Business 1 module will help you to develop appropriate investigative skills in order to analyse financial information and make informed business decisions. Course content has been developed in collaboration with degree teaching teams, so that by the time you begin Year 1, you will be ready to excel at your studies, as the majority of our Foundation Year students do.
The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.
SEMESTER ONE MODULES
|FYO-00247||Foundations: Breaking the code - Understanding Academic Writing||15 credits|
|FYO-00249||Foundations of Business 1||15 credits|
|FYO-00251||Foundations of Business 2||15 credits|
|FYO-00253||Foundations of Business 3||15 credits|
SEMESTER TWO MODULES
|FYO-00255||Advancing Business||30 credits|
|FYO-00271||University Research Portfolio||30 credits
The entry grades outlined in this section indicate the likely offer or range of offers which would be made to candidates along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate’s application. Read more about our undergraduate entry requirements for United Kingdom, European Union and International students
- Between 40-48 UCAS tariff points from at least 1 A level/level 3 qualification, or relevant work experience
- GCSE English Language at grade 4 (C), or Level 2 Functional Skills
- IELTS 5.5 (with 5.5 in all subtests)
- GCSE Mathematics at Grade 4 (C) or
- A Level 2 numeracy qualification such as Key Skills Application of Number Level 2 or Functional Skills Numeracy Level 2
HOW TO APPLY
Students will need to apply for Marketing with Foundation Year (N501) through UCAS at www.ucas.com
If you already have your qualifications, are not expecting any further results and only wish to apply to Keele, please contact the Admissions Office directly.
We also offer a January start for some of our Foundation Year courses. Adopting a blended learning approach, the January start is particularly useful for students wishing to return to education following time out of studying, or who are seeking a flexible approach to their Foundation Year studies. Our January start is available across most of our Science, Humanities, Social Science and Business courses.
Whilst still being a full-time course, our blended delivery model combines live teaching sessions - both online and on-campus - with self-directed study, enabling you to predominantly study at a time that suits your lifestyle. You will benefit from weekly online taught sessions which encourage you to engage with your teachers and peers.
In addition to online study there will be a series of full study days that you will be required to attend throughout each semester. These sessions may include lab-based activities, group work, review of course and assessment materials studied online. They will emphasise opportunities for you to deepen your knowledge and understanding of your chosen route.
Please refer to the September start tab for more information about the entry requirements, what you will study, and how to apply for a Foundation Year. The modules that you will take on a January start Foundation Year will be similar to those for the September start, but in a slightly different order and pattern.
For more information, including fees and how you will be taught, please visit our January Start Foundation Year webpage.
Our International Foundation Year is delivered on campus through Keele University International College (KUIC). Find out more about the International Foundation Year options on the KUIC website.
Discover the Keele difference
Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.
We help students manage their money and ensure that they receive any funding for which they may be eligible.
Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.