Marketing at Keele: Finlay

Marketing at Keele has helped me discover a lot more about consumers’ decision making.
 
I chose Marketing at Keele because I have had a lot of people that had previously been here recommend it to me. I'd also seen that ratings wise, Keele was quite highly ranked for Business.
 
On my course, I study various different aspects of marketing.
 
These are things such as marketing psychology, along with services marketing and a lot of different forms of digital marketing as well. There's a lot of up to date content in the course.
 
We've covered a lot of relevant recent events and there's also a lot to do with the recent evolution of artificial intelligence and generative AI.
 
Skills that I've developed while being at Keele have involved time management and practical skills along with various social skills. My confidence has improved a lot.
 
A work placement I got over the summer, I spent a bit of time with a sports company that were in charge of running a big event.
 
It gave me insight to different things, such as the marketing or the design that goes behind it. The course supports me in many different ways for my career goals.
 
On one hand, I can speak to my lecturers, just for any queries or questions I have. On the other hand, we have a really good careers team here.
 
They helped me a lot with my CV just helped me develop skills or recommend pathways that I can do to professionally improve myself outside of my university course.