MDS-30023 - Social Media Work
Coordinator: Rachel Wood
Lecture Time: See Timetable...
Level: Level 6
Credits: 15
Study Hours: 150
School Office: 01782 733147

Programme/Approved Electives for 2024/25


Available as a Free Standing Elective






Barred Combinations


Description for 2024/25

To develop an understanding of the role that digital platform labour plays in contemporary social, political and economic structures.
To apply a critical understanding of labour and power in digital platform work to the analysis of specific examples and case studies.
To gain insight into the lived experiences of digital platform workers in a range of different sectors.
To develop creative and critical skills through working on an original analysis of digital platform work.

Intended Learning Outcomes

Recognise and explain various critical approaches to digital platform labour: 1,2
Analyse the role of digital platform labour within the contemporary political economy: 1,2
Apply critical concepts in digital platform labour studies to specific contexts and case studies: 1,2
Apply an understanding of labour and power within digital platform work to an analysis of the lived experiences of workers: 1
Use creative presentation to support a critical analysis of digital platform labour: 2

Study hours

22 hours lectures/seminars
4 hours Teams Q&A sessions
20 hours case study preparation
50 hours vlog preparation
54 hours independent study

School Rules


Description of Module Assessment

1: Case Study weighted 30%
Platform labour case study (1000 words)
Select either an individual social media worker OR a specific digital platform work role. Drawing on critical approaches from the module, examine the forms of labour involved in your chosen case study, and explore what this case study reveals about work in contemporary capitalism.

2: Portfolio weighted 70%
Video blog (vlog) with accompanying workbook
Undertake a critical examination of a selected issue related to platform work in a video blog. The vlog may take the form of either: ┐A 10-15 minute YouTube style vlog OR ┐A 15-20 minute Twitch style `livestream┐ OR ┐A series of 5-10 TikTok style 1-3 minute micro-vlogs OR ┐Other format agreed with the module leader. Students should develop their individual vlog topics and formats in conversation with the module leader. The accompanying workbook should reflect on the critical decisions made, and academic resources drawn upon, in the planning and making of your video blog.