Programme/Approved Electives for 2020/21
Available as a Free Standing Elective
Successful completion of any one of the following modules:MDS 10009 Digital VideoMDS 10011 The Photographic MessageMDS 20023 Creating Awareness CampaignsMDS 20018 Thinking Photography
This module will provide you with the experience of working in a planning and production team in the layout of an envisaged magazine or journal concerned with culture. Each student will write one main article which will be negotiated with the publishing group plus smaller mini articles such as music reviews etc. Successful completion of the module will enable you to gain sophisticated skills in the analysis of writings on art and/or culture and cultural issues. It will also allow you to gain confidence in your own abilities to plan and complete similar work in the context of the demands of journal production.The group will negotiate a 'house style' and design, using both text and image with Adobe Photoshop and Indesign software to produce a digital on-line publication. This module incorporates employability skills which are highly desirable within media industries.
Talis Aspire Reading ListAny reading lists will be provided by the start of the course.http://lists.lib.keele.ac.uk/modules/mds-30012/lists
1. To enable third year students to gain sophisticated skills in the analysis of writings on art and/or culture and cultural issues. To gain confidence in their own abilities to plan and complete similar work in the context of the demands of journal production2. To consolidate research and writing skills, acquired in years 1 and 23. To develop further students' competencies in analysing the writings of others and in producing their own text4. To deepen students' interpersonal skills in working in groups; to produce a draft journal layout with examples of writing by students (e.g. art criticism, book/film/music reviews, a cultural event, community event, polemic article, short scholarly article etc).
Intended Learning Outcomes
demonstrate in a critical manner the relationship between text, visual representations, audience and layout: 1,2demonstrate the complex skills needed to research, write and produce a group journal working as part of a publishing team: 1,2develop a critical understanding of the student's own practice: 1,2consider the relationships between descriptions, accounts and visual representations.: 1,2Demonstrate an understanding between text, image, content and target auidence: 1,2
24 hours of lectures, small group workshops, individual supervision and group presentations. 16 hours of research and idea development.10 hours of practical work in the lab on preliminary tasks, research and experiments on the tools needed for the project (software )100 hours of construction of journal, article writing and workbook.
1: Short Paper weighted 30%
Description of Module Assessment
1,000-word reflective paperThis should include an in-depth critical evaluation of both the group's work and final journal, and an individual evaluation of the student's contribution to the project.
2: Group Project weighted 70%
Production of a cultural magazine/journalCollectively each production group will produce a minimum 28-page 'magazine' or 'journal' or equivalent depending on the format of the publication. During the module students will consider a range of possibilities (professional journals such as Artforum, October, Art History and popular magazines like Vogue, Heat etc.) Specific 'journals' or 'magazines' will provide paradigms but students should think about contemporary circumstances and contexts for the publication of such magazines, including issues around market and audience.