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MAN-20085 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 18 April 2024

MAN-20085 - Digital and Marketing Communications
Coordinator:
Lecture Time: See Timetable...
Level: Level 5
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

MAN-10019



Barred Combinations

None

Description for 2024/25

This module helps students to develop an understanding of the variety of digital communication concepts, tools and practices required by organisations to communicate with their stakeholders effectively. It will begin with an introduction to underlying communication process focusing on communications theory and the understanding of the communication environment. These principles provide an essential foundation for understanding the aims, strategies and evaluation of digital marketing communications. In the second part, specific digital and marketing communication tools will be introduced, analysed and evaluated in terms of their ability to communicate effectively with different stakeholder groups.

Aims
The module aims to advance critical understanding of digital and marketing communications theory and the communications industry. It builds upon the students ability to analyse, plan and evaluate a programme of digital and marketing communications within a given context. Contemporary issues and ethical considerations will be examined and students will develop their creativity and decision making skills. The module encourages students to assess the impact of professional digital and marketing communications upon the success or failure of a business.

Intended Learning Outcomes

demonstrate a systematic understanding of marketing communications theories and concepts in order to underpin decision making: 1
apply theory to develop analytical and decision-making skills in marketing communications applications: 1
demonstrate market insights in order to underpin decision making: 1

Study hours

Lectures (11) hours
Seminars/Tutorials (11) hours
Lecture/seminar prep (22) hours
Assessment preparation (52) hours
Private study (54) hours



School Rules

None

Description of Module Assessment

1: Creative Brief weighted 100%
Digital and marketing communications presentation
20 minute team (of 4 students) presentation. This will be filmed and recorded by the students. This will give presentation experience to the students when addressing why digital and marketing communications are important considerations for marketing managers. Peer assessment, through the use of student feedback, will be used for this marking process.

Please note that for the 2022/23 Academic Year programmes may be adapted to operate in accordance with a flexible, digital approach. This means that there may be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 18 April 2024