MDS-10027 - Audiences: From Moral Panics to Digital Cultures
Lecture Time: See Timetable...
Level: Level 4
Credits: 15
Study Hours: 150
School Office: 01782 733147

Programme/Approved Electives for 2024/25


Available as a Free Standing Elective






Barred Combinations


Description for 2024/25

This module aims to provide students with an understanding of shifting academic conceptions of media audiences over the 20th and 21st centuries, in the context of Film and Media Studies.

Intended Learning Outcomes

Articulate how conceptions of media audiences have transformed throughout the 20th and 21st centuries: 1,2
Critically evaluate key theoretical and methodological approaches for conceptualising media audiences, in the context of Film and Media Studies: 1,2
Identify key characteristics that have been attributed to different types of media audiences: 1,2
Critically analyse the relationship(s) between media audiences and particular media technologies, including cinema, television, print, and digital media: 1,2

Study hours

11 lectures
11 seminars
2 hours tutorial time
50 hours independent study
50 hours essay preparation/writing
26 hours reflective diary preparation/writing

School Rules


Description of Module Assessment

1: Reflective Analysis weighted 30%
500 word reflective analysis
Students will be asked to draw upon one of the core concepts from the first half of the module to critically reflect upon their own engagement with a media text of their choice.

2: Essay weighted 70%
1,000 Word Essay
Summative essay, which encourages students to take a synoptic approach to the module. Students will normally be asked to choose from one of 8-10 options provided by tutors.