Programme/Approved Electives for 2022/23
Available as a Free Standing Elective
This module aims to provide students with an understanding of shifting academic conceptions of media audiences over the 20th and 21st centuries, in the context of Film and Media Studies.
Intended Learning Outcomes
Articulate how conceptions of media audiences have transformed throughout the 20th and 21st centuries: 1,2Critically evaluate key theoretical and methodological approaches for conceptualising media audiences, in the context of Film and Media Studies: 1,2Identify key characteristics that have been attributed to different types of media audiences: 1,2Critically analyse the relationship(s) between media audiences and particular media technologies, including cinema, television, print, and digital media: 1,2
11 lectures11 seminars2 hours tutorial time50 hours independent study50 hours essay preparation/writing26 hours reflective diary preparation/writing
1: Reflective Analysis weighted 30%
Description of Module Assessment
500 word reflective analysisStudents will be asked to draw upon one of the core concepts from the first half of the module to critically reflect upon their own engagement with a media text of their choice.2: Essay weighted 70%
1,000 Word EssaySummative essay, which encourages students to take a synoptic approach to the module. Students will normally be asked to choose from one of 8-10 options provided by tutors.