Programme/Approved Electives for 2022/23
None
Available as a Free Standing Elective
Yes
Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activity. By contrast, a weak strategy not only fails an organisation's staff, customers and investors but also threatens the suppliers, communities and regions in which the organisation conducts its business Yet in today's rapidly evolving world of opportunities there is no golden rule or theory for a successful business, institutional or industry strategy. Given this challenge, the module draws on the tutor's practitioner experience in blue-chip companies to offer finalists a carefully designed course in marrying theory and practice. As students gain a detailed understanding of strategy theory, they are encouraged to develop sophisticated critical analytical thinking, confidence and work-relevant transferable skills in this most important subject that integrates earlier business studies.
Aims
Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activities. By contrast, a weak strategy fails an organisation, staff, customers, and investors and threatens the suppliers, communities, and regions in which it conducts its business. Yet, there is no golden rule or theory for a successful business, institutional or industry strategy in today's rapidly evolving world of opportunities. Given this challenge, the module offers finalists a carefully designed course in marrying theory and practice. As students gain a detailed understanding of strategy theory, they are encouraged to develop sophisticated critical analytical thinking, confidence and work-relevant transferable skills in this most important subject that integrates earlier business studies.
Intended Learning Outcomes
111,2evaluate alternative competitive strategies and select a course of action: 1,2evaluate the ethical and sustainability implications of strategic decisions: 1,2
Lectures 10 hoursTutorial 10 hoursTutorial preparation 20 hoursOther private studies and assessments 110 hours
Description of Module Assessment
1: Group Project weighted 50% Business Simulation GameStudents compete among themselves in groups in weekly (5-7 weeks) business simulation games to deepen their understanding of the module and provide them with opportunities to apply the theories, models, strategies in close to a real-life situation.
Based on their share price or ranking, each group's performance in the competition will be translated into 25% of their final mark on the module. Each group then submit a 1,500-2000 word report or 15-20 minutes presentation on their activities in which they write down each round what decisions they have taken and what they think the outcomes will be. They reflect on the decisions made during each round and continue logging this throughout the simulation. This will account for 25% of the total module mark.
2: Reflective Diary weighted 50%1000 word Individual Reflective EssayIndividual students provide a 1000-1500 word reflective essay on their role within the simulation. They will reflect on their areas of strength and areas for improvement, decisions that went well and decisions that did not go well, and how they would do this differently next time.