MAN-30048 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2024/25

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activity. By contrast, a weak strategy not only fails an organisation's staff, customers and investors but also threatens the suppliers, communities and regions in which the organisation conducts its business Yet in today's rapidly evolving world of opportunities there is no golden rule or theory for a successful business, institutional or industry strategy.
Given this challenge, the module draws on the tutor's practitioner experience in blue-chip companies to offer finalists a carefully designed course in marrying theory and practice. As students gain a detailed understanding of strategy theory, they are encouraged to develop sophisticated critical analytical thinking, confidence and work-relevant transferable skills in this most important subject that integrates earlier business studies.

Strategy is commonly considered to be at the very pinnacle of management topics because well-founded strategies give purpose, focus and structure to all other business activities. By contrast, a weak strategy fails an organisation, staff, customers, and investors and threatens the suppliers, communities, and regions in which it conducts its business. Yet, there is no golden rule or theory for a successful business, institutional or industry strategy in today's rapidly evolving world of opportunities.
Given this challenge, the module offers finalists a carefully designed course in marrying theory and practice. As students gain a detailed understanding of strategy theory, they are encouraged to develop sophisticated critical analytical thinking, confidence and work-relevant transferable skills in this most important subject that integrates earlier business studies.

Intended Learning Outcomes

1,2
1,2
1,2
evaluate alternative competitive strategies and select a course of action: 1,2
evaluate the ethical and sustainability implications of strategic decisions: 1,2

Study hours

Lectures 10 hours
Tutorial 10 hours
Tutorial preparation 20 hours
Other private studies and assessments 110 hours

School Rules

None

Description of Module Assessment