International Business Management and Marketing - BA (Hons)

Studying International Business Management and Marketing at Keele can open a world of possibilities for your future. Gain a competitive advantage with the insight and skills in two fascinating subjects so you can pursue a career in the high-powered and increasingly digital global business environment.

Year of entry

Course type

  • Single Honours

Location

Subject area / School

UCAS code

  • NN62

Duration of study

  • 3 years / 4 years with international, placement or entrepreneurship year

Why study International Business Management and Marketing at Keele University?

No. 1 in the UK for Business Studies (National Student Survey, 2020)
Undertake a work placement or entrepreneurship year
Study abroad opportunities
Study alongside innovative companies based in Keele Business School
Access to data analysis software such as SPSS and NVivo
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"This course offered me the perfect balance between the international element of business - which I believe is essential to study in view of increasing globalisation, and the more niche aspect of marketing exposure which is something that I personally am interested in. The diverse topics covererd within the modules is something I particularly enjoy about studying at Keele. This, paired with the ability to tailor your degree and the help, advice, and support provided by the Business School has been invaluable. It has allowed me to pursue my degree whilst working one day a week on placement at a blue-chip company. "

Lauren, International Business and Marketing

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Additional opportunities

There are a range of additional opportunities available when studying this course.
Please note, undertaking one may impact upon the availability of another.

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Co-located with businesses

As a Keele Business School student, you will study alongside innovative companies that are based in the Business School building, a hub for fostering networks and linking with industry.

Internships, enterprise and knowledge exchange opportunities

Keele Business School is located at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.

Keele Business School

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Salman, Human Resource Management and Marketing

"Keele was an experience I will never forget. Starting from the gold teaching standard to the lifelong friends created, every bit of the journey extraordinary. I played Basketball for Keele on a scholarship and was the Lead Voice Representative for the Business School in 2021. Coming from Sri Lanka, most of my first year was spent in the SU networking and creating unforgettable experiences. I learned to balance work and entertainment to get the best possible grades I could. Keele gave me responsibilities that taught me valuable life skills such as independence, decision making, organisation and the importance of dedication and passion; all of which have helped me become the successful person I am today."

Salman, Human Resource Management and Marketing

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Academic expertise

Our staff in Keele Business School are active researchers in core areas such as accounting, finance, economics, human resource management, marketing and management. Their academic work will inform your learning, incorporating recent theories and current themes to open discussion in your subject area. There are professional support staff on hand to answer any queries you may have during your undergraduate studies at Keele.

Our academics in Keele Business School are multicultural and multinational, bringing an international aspect to the School’s teaching, research and business activities.

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Foundation year

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.

Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years' experience of teaching a foundation year to students. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.

The information within this section is for students wishing to start their studies in September. If you would like to start this course in January, please visit our January pages for further details.

Course content

Our Foundation Year allows you to develop your critical thinking, academic reading, writing, and communication study skills along with subject-specific knowledge and skills which will be invaluable in your academic studies and beyond. Upon meeting the progression criteria and successfully completing our Foundation Year, you will automatically progress into your Keele undergraduate degree with the confidence that you have the skills, and knowledge needed to successfully complete your course.

This Foundation Year is a two-semester programme which provides a tailored pre-degree programme of study to better prepare you for the BA (Hons) International Business and Marketing degree. For example, the Foundations of Business 1 module will help you to develop appropriate investigative skills in order to analyse financial information and make informed business decisions. Course content has been developed in collaboration with degree teaching teams, so that by the time you begin Year 1, you will be ready to excel at your studies, as the majority of our Foundation Year students do.

Find out more about the Keele Foundation Year, including information about teaching and assessment methods by visiting the Foundation Year homepage

Course structure

The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.

Semester one modules

FYO-00247 Foundations: Breaking the code - Understanding Academic Writing 15 credits
FYO-00249 Foundations of Business 1 15 credits
FYO-00251 Foundations of Business 2 15 credits
FYO-00253 Foundations of Business 3 15 credits

Semester two modules

FYO-00255 Advancing Business 30 credits
FYO-00271 University Research Portfolio 30 credits

Entry requirements

The entry grades outlined in this section indicate the likely offer or range of offers which would be made to candidates along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate’s application. Read more about our undergraduate entry requirements for United KingdomEuropean Union and International students.

  • Between 40-48 UCAS tariff points from at least 1 A level/level 3 qualification, or relevant work experience

AND

  • GCSE English Language at grade 4 (C), or Level 2 Functional Skills
  • IELTS 5.5 (with 5.5 in all subtests)

AND

  • GCSE Mathematics at Grade 4 (C) or
  • A Level 2 numeracy qualification such as Key Skills Application of Number Level 2 or Functional Skills Numeracy Level 2

How to apply 

Students will need to apply for BA (Hons) International Business and Marketing with Foundation Year (UCAS code N102) through UCAS at www.ucas.com

Direct entry students

If you already have your qualifications, are not expecting any further results and only wish to apply to Keele, please contact the Admissions Office directly.

Our International Foundation Year is delivered on campus through Keele University International College (KUIC). Find out more about the International Foundation Year options on the KUIC website.

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Boost your employability by applying for a four-year degree with a work placement at companies such as Nintendo and IBM

 

If you have an idea for a new business venture, this module provides you with the time, space and expertise to develop it

Access economic, financial and business real-time data, world news, analysis and reports in our Bloomberg Financial Lab 

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Discover the Keele difference

Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.

We help students manage their money and ensure that they receive any funding for which they may be eligible.

Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.