Course Overview

This programme is accredited by the Chartered Institute of Marketing (CIM) which offers a number of important exemptions from their professional exams and has been given Graduate Gateway status. The MSc in Marketing equips you with the knowledge, skills and techniques needed for a successful career in marketing. This is achieved through a thorough grounding in current theories and concepts of marketing and consumer behaviour, which is integrated with the development of relevant practical and employment skills. The programme firmly acknowledges that marketing as a discipline is a unique blend of creativity and analysis.