Emmanuel Mogaji

Biography

Dr. Emmanuel Mogaji is an academic researcher and the Head of the Marketing, Operations, and Digital Group at Keele Business School. His research interests span the ABCDE of Marketing – Advertising, Branding, Communication, Digital, and Ethics – with a particular focus on Transportation, Education, Financial (TEF) Services, and Sports. As a leading scholar, Dr. Mogaji has made significant contributions to academia and industry, addressing key challenges and opportunities in these sectors.

He has authored numerous peer-reviewed journal articles and presented his research at prestigious national and international conferences. His work is widely published in esteemed journals, including Industrial Marketing Management, Technological Forecasting & Social Change, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Services Marketing, and Transportation Research Part D. Dr. Mogaji's research on financial services marketing earned the Emerald Literati Award, and he has been recognized with accolades such as the Journal of Consumer Behaviour Reviewer of the Year.

Dr. Mogaji is also the author of acclaimed textbooks such as Brand Management and Introduction to Advertising and Digital Consumer Management. He has co-edited 12 books, covering diverse topics like green marketing, higher education, and fashion marketing. As a special issue editor and associate editor for leading journals, Dr. Mogaji continues to shape the discourse in marketing and service research.

With a strong industry background, Dr. Mogaji has worked as a marketing communication executive, managing campaigns and building stakeholder relationships. He is a Fellow of the UK Higher Education Academy, a Certified Business and Management Educator, and an inspiring mentor to students and colleagues. As the co-convener of the Black Marketing Scholars' Network and a member of the UK Academy of Marketing Executive Committee, he is dedicated to advancing diversity and inclusion in academia.

Dr. Mogaji's current initiatives focus on innovative research in areas like e-mobility in Africa, transformative service research, and sustainable transportation. His leadership at Keele Business School emphasizes the integration of academic excellence with practical applications, ensuring that students and professionals alike are well-equipped to address global challenges.

Research and scholarship

Dr. Emmanuel Mogaji's research is anchored in the ABCDE of Marketing – Advertising, Branding, Communication, Digital, and Ethics – with a focus on adopting these concepts across Transportation, Education, Financial (TEF) Services, and Sports. His work explores how these five pillars of marketing can drive innovation, enhance inclusivity, and address critical challenges in these sectors. By applying strategic marketing principles, Dr. Mogaji develops actionable insights to improve service delivery, customer engagement, and sustainability, especially in emerging economies.

With a strong focus on practical and theoretical contributions, Dr. Mogaji’s research integrates the ABCDE framework to address sector-specific issues. In transportation, his work investigates accessible and sustainable solutions, including e-mobility and service ecosystems. In education, he examines branding strategies for higher education institutions, while his financial services research emphasizes ethical marketing and financial inclusion. His interest in sports extends to exploring the role of digital marketing and branding in enhancing sports events and organizations, demonstrating the versatility of the ABCDE framework across industries.

Dr. Mogaji’s commitment to impactful scholarship is evident in his extensive publications in leading journals and his collaborative work on co-edited books. By adopting the ABCDE principles across TEF Services and Sports, his research bridges the gap between marketing theory and practice, providing innovative frameworks to address real-world challenges. His work continues to influence academics, policymakers, and industry professionals, advancing sustainable and inclusive marketing solutions globally.

Teaching

Dr. Emmanuel Mogaji is an experienced and dedicated educator, committed to equipping students with practical knowledge and critical thinking skills. At the undergraduate level, he teaches courses in marketing, advertising, and research methods, providing students with a solid foundation in the principles and practices of the discipline. His undergraduate teaching emphasizes experiential learning, encouraging students to apply marketing theories to real-world scenarios and develop essential skills for professional success. Through engaging lectures, interactive workshops, and innovative assessments, Dr. Mogaji ensures that his students are well-prepared to meet the demands of a dynamic business environment.

At the postgraduate level, Dr. Mogaji’s teaching focuses on specialized and advanced topics, including branding, integrated digital marketing, and international sports event management. His master's courses are designed to challenge students to think strategically and creatively, equipping them with the expertise to navigate complex global markets. By integrating case studies, industry collaborations, and cutting-edge research into his teaching, Dr. Mogaji bridges the gap between academic theory and professional practice, empowering his students to excel in their respective fields.

For MBA students, Dr. Mogaji leads the Strategic Marketing Management module, tailored to senior leaders and professionals seeking to enhance their strategic thinking and decision-making skills. His MBA teaching combines advanced marketing concepts with practical applications, enabling students to align marketing strategies with broader business objectives. Drawing on his extensive research and industry experience, Dr. Mogaji creates a rich learning environment that fosters critical discussions and collaborative problem-solving. His teaching approach is designed to inspire students to become innovative leaders, capable of driving organizational success in an ever-changing global marketplace.

Supervision

Jonathan Pritchard - How does a multigenerational workforce affect the leadership and management of SMEs?
Rihab Touati - Exploring Digital Entrepreneurship Among Women in Morocco: Opportunities, Challenges, and Socioeconomic Impacts