Dr Emmanuel Mogaji is an academic researcher interested in ABCDE of Marketing – Advertising, Branding, Communication, Digital and Ethics with a specific interest in Transportation, Education and Financial (TEF) Services. He has published peer-reviewed journal articles, edited special issues and books and presented his works at many national and international conferences. His publications have appeared in Industrial Marketing Management, Technological Forecasting & Social Change, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Services Marketing, International Journal of Bank Marketing and Telematics and Informatics. His research on financial services marketing has won the Emerald Literati Award. He is the author of many textbooks, including Brand Management, published by Palgrave, and Introduction to Advertising and Digital Consumer Management, both published by Routledge. He has also co-edited 12 books on higher education, green and fashion marketing.
Emmanuel has previously worked as a marketing communication executive, responsible for creating designs, managing marketing campaigns, and liaising and building relationships with various stakeholders. He is a senior lecturer, dissertation supervisor, programme leader, Fellow of the UK's Higher Education Academy and a Certified Business and Management Educator; a source of knowledge, mentor, and inspiration to students and colleagues, organising, preparing, and delivering teaching and session to individuals and groups in compliance with their pedagogical needs, virtual learning environment and quality assurance. He is the co-convener of the Black Marketing Scholars' Network (BMSN) and a co-opted member of the UK Academy of Marketing Executive Committee.
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