Dr Helen Millward
- Title
- Lecturer in Marketing
- Location
- Smart Innovation Hub, 1.037
- Phone
- +44 (0) 1782 733111
- h.a.millward1@keele.ac.uk
Biography
Dr. Helen Millward has a PhD in Management, an MA in Management, and a BA in Business Management and History, all of which were obtained from Keele University. In 2022 she gained a further MA, in Higher Education Practice, also from Keele University.
Helen’s teaching practice covers a variety of undergraduate and postgraduate level modules, predominantly within the Marketing and Sustainability disciplines. She also supervises independent undergraduate student projects, postgraduate student dissertations, and PhD candidates.
Helen is a Certified Management & Business Educator (CMBE) and an AdvanceHE Fellow. She is Keele Business School’s lead for the Principles of Responsible Management Education (PRME) and a member of Future Earth’s Knowledge Action Network’s Social Change Beyond Consumerism working group. She is also a member of the PRME Global Women and Leadership (GWAL) Working Group.
Research and scholarship
Broadly, Helen’s primary research interests include:
- Creative methodologies
- Creative methods of community engagement
- Responsible Management Education
- Higher Education Development Practices
Teaching
Helen teaches at both undergraduate and postgraduate level. Her teaching practice includes areas such as:
- Marketing and Globalization
- Marketing Management
- Strategic Marketing
- Marketing Fundamentals
- Marketing in Society
- Digital Marketing Communications
- Organizational Responses to Sustainability Challenges
- Sustainability Measuring and Reporting
- Sustainability and the Sustainable Development Goals (SDGs)
Publications
Keele Business School
Denise Coates Foundation Building
Keele University
Staffordshire
ST5 5AA
Tel: +44 (0) 1782 733430
General enquiries:
Tel: +44 (0) 1782 733430
Email: kbs.office@keele.ac.uk
KBS global accreditations:
For programme-level accreditation enquires - Email: kbs.office@keele.ac.uk
Postgraduate enquiries:
Tel: +44 (0) 1782 733430
Email: kbs.office@keele.ac.uk
