I gained an MA Marketing from Keele University in 2017, having previously studied a BA (Hons) in Business Studies with The Open University. In addition, I gained a Professional Graduate Certificate in Education (Post-compulsory Education) from Glyndwr University in 2019.

Prior to becoming a Teaching Fellow in Marketing at Keele, I taught at Keele University as part of my PGCE qualification. I also have experience of working in the retail sector and pursuing self-employment opportunities.

Research and scholarship

My research interests include consumer behaviour, nostalgia marketing, learning and teaching development.


  • Understanding the Consumer
  • Consumer Behaviour
  • Marketing in Society
  • Contemporary Retail Environments
  • Services Marketing
  • Brands and Branding

Further information

  • 2017 Keele University - Marketing Student of the Year
  • 2018 Poster presentation at Keele University ILAS Postgraduate Conference
  • 2018 Poster presentation at Staffordshire University Postgraduate Conference
  • 2018 Best Poster Award at Keele Social Science Symposium
  • 2019 Presented at Keele Becoming Well Read Symposium



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Keele Business School
Denise Coates Foundation Building
Keele University
Tel: +44 (0) 1782 733109

Undergraduate enquiries:
Tel: +44 (0) 1782 734281

Postgraduate enquiries:
Tel: +44 (0) 1782 734367