Rachel Lee

Biography

I gained an MA Marketing from Keele University in 2017, having previously studied a BA (Hons) in Business Studies with The Open University. In addition, I gained a Professional Graduate Certificate in Education (Post-compulsory Education) from Glyndwr University in 2019.  I have experience of working in the retail sector and pursuing self-employment opportunities.

I joined Keele as a Teaching Fellow in Marketing at Keele in 2019, before becoming a Lecturer in Marketing at Keele in 2020. I am the current Programme Director for our Undergraduate Marketing Programmes.

Research and scholarship

My research interests include consumer behaviour, nostalgia marketing, learning and teaching development.

Teaching

I am the current Undergraduate Marketing Programme Director.

I teach on a range of Undergraduate and Postgraduate Marketing modules.

I currently teach on:

• Understanding the Contemporary Consumer
• Services Marketing
• Marketing Research
• Contemporary Retail Environments
• Brands and Branding
• Strategic Branding

I have previously taught on:

• Marketing Fundamentals
• Marketing principles
• Consumer Behaviour 1
• Marketing in Society
• Marketing and Globalisation
• Contemporary Marketing Research
• Branding
• Strategic Marketing: Planning, Process and Progress (online)
• Strategic Marketing in a global context (online)
• Brand management for Strategic Success (online)
• Marketing Research for Contemporary Management (online)

I have also been a supervisor to Undergraduate and Postgraduate students completing their final projects and dissertations.

Further information

Further information:

• 2017 Keele University - Marketing Student of the Year
• 2018 Poster presentation at Keele University ILAS Postgraduate Conference
• 2018 Poster presentation at Staffordshire University Postgraduate Conference
• 2018 Best Poster Award at Keele Social Science Symposium
• 2019 Presented at Keele Becoming Well Read Symposium
• 2022 Presented at Keele Becoming Well Read Symposium
• 2023 Co-presented at LTSE conference 2023

I have engaged with different media organisations and have been invited to speak on BBC Radio Stoke, Signal 1 Radio, Leading British Conversation (LBC) and Hits Radio Liverpool about current Business and Marketing events alongside article publications in The Conversation.