Marketing and Media 

(2018 Entry)

BA (Hons)

Studying Marketing and Media, you’ll develop highly complementary skills which will enable you to understand and engage with a range of consumer audiences in different markets, on a course that combines a distinct blend of marketing and media theory with creative practice. 

Combined Honours

Combined Honours degrees allow you to study two different subjects in one degree. Find out more about Combined Honours degrees.


Study abroad
Learn a language
International year
3 years/ 4 years with international year

UCAS code: PN35

View entry requirements

Course Overview

You’ll reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations.

In the Marketing modules you’ll learn how to plan and implement a successful marketing strategy and have the opportunity to explore branding and digital marketing. In the Media modules you will learn to become a thoughtful critical media practitioner, with a range of competencies such as post production and 3D printing. With the option to combine this programme with a placement year or study abroad option, you’ll gain the skills, experience and competencies for addressing the challenges of a fast-moving global industry.

What will this mean for my future?

The course will equip you with a range of contemporary skills which are in demand in every type of organisation, not just commerce and industry but also the public sector, political parties, charities, educational institutions and more. You could apply your skills in-house with an organisation or in an agency (such as advertising, web, market research or branding) or in print, online or broadcast media. You might choose to specialise in a field such as video, TV production or social media.

Indicative modules

First year

  • Mediated World
  • Digital Video
  • British and Global Economy
  • Management in Context
  • Marketing Principles

Second year

  • Creating Awareness Campaigns
  • Thinking Photography
  • Understanding the Consumer
  • Market Research
  • Digital and Marketing Communications

Third year

  • Strategic Marketing Management
  • Digital Marketing in Practice
  • Marketing Globalisation
  • Consumer Culture
  • Creative Magazine Production
  • Sustained Media Practice

Course structure

Our degree courses are organised into modules. Each module is usually a self-contained unit of study and each is usually assessed separately with the award of credits on the basis of 1 credit = 10 hours of student effort.  An outline of the structure of the programme is provided in the tables below.

There are three types of module delivered as part of this programme. They are:

  • Compulsory modules – a module that you are required to study on this course;
  • Optional modules – these allow you some limited choice of what to study from a list of modules;
  • Elective modules – a free choice of modules that count towards the overall credit requirement but not the number of subject-related credits.

Modules Summary

Marketing Each year you MUST take a minimum of 45 credits in Marketing achieved by taking two compulsory modules and one optional module. You must also take a minimum of 45 credits in your other principal subject. Your remaining 30 credits may be selected from the list of Marketing optional modules, modules from your other principal subject, or from the range of elective modules provided by other disciplines.

 

Media  Combined Honours Students must accumulate at least 135 credits in Media to graduate with a named Combined Honours Degree in Media and, equally, at least 135 credits in the other subject they have chosen to study. Combined Honours students must take at least 45 credits in each Principal Subject in each Level. All students must take one compulsory module in each semester in Years 1 and 2. In Year 3 students must take at least 45 credits during the year, but they can choose from a range of taught modules and two independent study modules (a double module studied in both semesters, worth 30 credits, not compulsory). As an alternative to the dissertation students may opt to take the Sustained Media Project, a double module of 30 credits, which is assessed through the production of a substantial piece of creative work. This would typically be an art work, installation, video production, or performance, supported by evidence of focused research and self-reflective practice. 

Modules - Year One

Year 1 (Level 4)

Marketing Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Marketing Principles MAN-10019

15

Global Business Environments MAN-10022

15

   

Accounting Principles MAN-10015

15

   

Quantitative Methods 1 ECO-100261

15

   

Introductory Microeconomics ECO-10028

15

   

Management in Context MAN-100182

15

   

Business Law LAW-10027

15

   

British and Global Economy ECO-10025

15

   

Academic English for Business Students (Part 1) ENL-900036

15

Semester two

 

Semester two

 

Consumer Behaviour

15

Quantitative Methods 2 ECO-10027 3 4

15

   

Multinational Enterprise Business Perspectives MAN-100235

15

   

Introduction to International Business MAN-10023

15

Notes:

  1. Not available for students with A Level Maths (or equivalent). For students without A Level Maths, wishing to take Quantitative Methods 2 (ECO-10027), you will need to take this module.
  2. Required for students wanting to study Social Enterprise and Alternative Organising MAN-20093 in Year 2.
  3. Prerequisite of either A Level Maths (or equivalent) OR Quantitative Methods 1 (ECO-10026).
  4. Need to take this if wanting to study Statistics with Bloomberg in the 2nd year.
  5. Live company project, recommended for those wishing to take a Placement Year.
  6. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Media Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Mediated World*

15

Digital Video*

15

The Photographic Message*

15

Reading Film

15

   

Popular British Cinema from the 90s to the Present Day

15

   

Approaches to Film

15

   

Understanding Culture*

15

   

Introduction to European Cinema

15

   

Popular Music

15

   

Introduction to Television Studies

15

   

Film Texts and Contexts I

15

 

Modules - Year Two

Year 2 (Level 5)

Marketing Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Advanced Consumer Behaviour  

15

Services Marketing MAN-20060

15

   

Statistics with Bloomberg 1

15

   

Professional Development MAN-200902

15

   

Marketing in Society MAN-20062

15

   

Academic English for Business Students (Part 1) ENL-900035

15

   

Academic English for Business Students (Part 2) ENL-900046

15

Semester two

 

Semester two

 

Digital and Marketing Communications MAN-20085

15

Marketing Research MAN-200593

15

   

Social Enterprise and Alternative Organising MAN-200934

15

   

Corporate Governance and  Social Responsibility MAN-20082

15

Notes:

  1. Prerequisite Quantitative Methods 2 (ECO-10027)
  2. Recommended for those considering a Placement Year
  3. Note you must do an ISP/Dissertation in year 3 in either this subject or the other subject area - if wishing to do the Marketing ISP Marketing Insights ISP MAN-30058 then you need to take this module or another research methods module.
  4. Prerequisite Management in Context MAN-10018
  5. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.
  6. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year

 

Media Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Creating Awareness Campaigns*

15

Making the News*

15

Researching Media, Communication and Culture*

15

Analysing Culture*

15

   

Adaptation

15

   

Gender and the Cinematic Gaze

15

   

Teenage Dreams: Youth Cultures in Fiction, Film and Theory*

15

   

Unheard Melodies: Music in the Narrative Film

15

   

Documentary: Theory and Practice*

15

   

Thinking Photography*

15

   

DIY Broadcasting: Digital Media and You*

15

   

Politics and Cinema

15

   

French Cinema

15

   

Film Texts and Contexts II

15

   

Science Fiction Cinema

15

   

Race, Racism and Resistance

15

   

Globalisation and its Discontents

15

 

Modules - Year Three

Year 3 (Level 6)

 

Marketing Year 3 (Level 6)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Strategic Marketing Management MAN-30063

15

Contemporary Retail Environments MAN-30053

15

   

Consuming Cultures MAN-30049

15

   

SME Live Project

15

   

Digital Marketing in Practice MAN-30067

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 

Marketing and Globalisation MAN-30060

15

Marketing Insights ISP MAN-300581

15

   

Brands and Branding MAN-30059

15

   

Current Ideas in Marketing MAN-30054

15

   

Marketing Simulation MAN-30069

15

Note:

  1. Prerequisite Marketing Research MAN-20059 OR equivalent research methods module. Note you must do an ISP/Dissertation in either this subject or the other subject area
  2. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.
  3. Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Media Year 3 (Level 6)

Optional modules

Credits

Optional Modules

Credits

Dissertation in Media, Culture and Creative Practice (ISP)*

30

Parody in British Film and Television

15

Sustained Media Practice (ISP)*

30

Creative Magazine Production*

15

British Society through the Eyes of British Film: 1960s to the Present

15

Streets, Skyscrapers and Slums: The City in Social, Cultural and Historical Context

15

Visual Pleasures: From Carnival to Disney*

15

Celebrity

15

Postmodernism: Fiction, Film and Theory

15

British Women Directors

15

Work Experience in MCCP*

15

World Cinema in the 21st Century

15

Home, Belonging, Locality and Material Culture

15

English for Media Professionals

15

Modernist Manifestos and Magazines

15

Virtual Revolution

15

 

* Media, Culture and Creative Practice delivered modules

These modules are indicative of the diet that will be offered but not all will run every year due to staffing rotas, research leave in Media and other Programmes.

In addition to the programme options listed in this table, students may choose to study modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to Media, Culture and Creative Practice such as English, Sociology, Music, History and American Studies.
  • Modules in other subjects in which they may have a particular interest such as Criminology, Law, Philosophy, Politics or International Relations.
  • Modules designed to help students for whom it is not their first language to improve their use of English for academic purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Italian, Russian, Chinese, Arabic, and Japanese.
Modules - Year Four

If you choose to specialise in Marketing in your final year you will study the following modules:

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 
   

choose a minimum of one of the following:

 

Strategic Marketing Management MAN-30063

15

Contemporary Retail Environments MAN-30053

15

   

Consuming Cultures MAN-30049

15

   

Options

 
   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 

Marketing Insights ISP MAN-300581

15

Brands and Branding MAN-30059

15

Marketing and Globalisation MAN-30060

15

Digital Marketing in Practice MAN-30067

15

   

Marketing Simulation MAN-30069

15

Notes:   Marketing

  1. Prerequisite Marketing Research MAN-20059.
  2. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.
  3. Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

Students may choose to study elective modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to Marketing.
  • Modules in other subjects in which they may have a particular interest.
  • Modules designed to help students for whom it is not their first language to improve their use of English for Academic Purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Russian, Japanese and Chinese (Mandarin).
  • Modules related to the development of graduate attributes, student volunteering, and studying abroad as part of the University’s exchange programme.

 

 

* Media, Culture and Creative Practice delivered modules

These modules are indicative of the diet that will be offered but not all will run every year due to staffing rotas, research leave in Media and other Programmes.

In addition to the programme options listed in this table, students may choose to study modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to Media, Culture and Creative Practice such as English, Sociology, Music, History and American Studies.
  • Modules in other subjects in which they may have a particular interest such as Criminology, Law, Philosophy, Politics or International Relations.
  • Modules designed to help students for whom it is not their first language to improve their use of English for academic purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Italian, Russian, Chinese, Arabic, and Japanese.

 

For further information on the content of modules currently offered please visit: www.keele.ac.uk/recordsandexams/az








Mark Dinnage

Mark Dinnage

"The modules and teaching at Keele helped me shape a career path I hadn’t even considered when I was 18."

Business Management and Marketing Graduate, 2014