Media, Culture and Creative Practice  

(2018 Entry)

BA (Hons)

This degree explores the relationships between media and society in relation to our social and cultural lives, and in the context of business, politics and international affairs. The course is distinct in combining media and cultural theory with creative media practice. 

Single Honours
Combined Honours

Combined Honours degrees allow you to study two different subjects in one degree. Find out more about Combined Honours degrees.


Study abroad
Learn a language
International year
3 years/ 4 years with international year

UCAS code: P300

View entry requirements

Course Overview

Media, Culture and Creative Practice

School link:
School of Humanities

Based in our own building with dedicated staff and creative facilities, Media at Keele offers a supportive and stimulating environment for students, scoring 90% for overall student satisfaction in the 2016 National Student Survey. The course provides you with the critical skills to analyse and contextualise a variety of media and cultural forms, including films, photography, advertisements, news and digital media. You’ll also have the opportunity to explore your own creativity in producing cultural artefacts, with opportunities ranging from documentary-making to podcast development, and from photographic installations to magazine production. We can also provide opportunities to enter work placements through our links to the creative and media industries.

What will this mean for my future?

When you graduate from Keele, you’ll be ready to take up a role in a wide range of media-rich careers. The distinct range of creative and academic opportunities offered in the degree will provide you with media-specific and key transferable skills, which are essential for a broad variety of roles both within the creative industries and beyond. Previous graduates have gained employment in fields ranging from film-making and TV production to journalism and public relations, graphic design and marketing. We regularly invite alumni back to give current students an insight into how they’ve transferred their skills to the workplace, and are the most employable media course in the region according to the Complete University Guide.

Indicative modules

First year 

  • Mediated World
  • The Photographic Message
  • Digital Video
  • Understanding Culture

Second year 

  • Creating Awareness Campaigns
  • Researching Media, Communications and Culture
  • Documentary: Theory and Practice
  • Making the News

Third year 

  • Dissertation
  • Sustained Media Practice
  • Virtual Revolution: New Technologies, Culture and Society
  • Visual Pleasures: From Carnival to Disney
  • Creative Magazine Production
  • Work Experience Module

Course structure

Our degree courses are organised into modules. Each module is usually a self-contained unit of study and each is usually assessed separately with the award of credits on the basis of 1 credit = 10 hours of student effort.  An outline of the structure of the programme is provided in the tables below.

There are three types of module delivered as part of this programme. They are:

  • Compulsory modules – a module that you are required to study on this course;
  • Optional modules – these allow you some limited choice of what to study from a list of modules;
  • Elective modules – a free choice of modules that count towards the overall credit requirement but not the number of subject-related credits.

Modules Summary

A summary of the credit requirements per year is as follows, with a minimum of 90 subject credits (compulsory plus optional) required for each year.

 

Year

Compulsory

Optional

Electives

Min

Max

Min

Max

1

60

30

60

0

30

2

60

30

60

0

30

3

0

90

120

0

30

 

Students must take four compulsory modules and two optional modules at level 4 (year 1) plus two other modules (a minimum of 90 credits in Media, Culture and Creative Practice). At level 5 (year 2) they take four compulsory modules plus two options and two further modules (minimum 90 credits in MCCP). In year 3 (level 6) students must take at least 90 credits in Media, Culture and Creative Practice during the year, but they can choose from a range of taught modules and two independent study modules (double module studied in both semesters worth a total of 30 credits, not compulsory). As an alternative to the dissertation students may opt to take the Sustained Media Project, a double module of 30 credits, which is assessed through the production of a substantial piece of creative work. This would typically be an art work, installation, video production or performance, supported by evidence of focused research and self-reflective practice. Students cannot do both ISPs (the dissertation and Sustained Media Project).

Modules - Year One

Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Mediated World

15*

Reading Film

15

Digital Video

15*

Introduction to Television Studies

15

The Photographic Message

15*

Popular British Cinema from the 90s to the Present Day

15

Understanding Culture

15*

Approaches to Film

15

   

Popular Music

15

   

Film Texts and Contexts I: Film History and Theory

15

   

Introduction to European Cinema

15

Modules - Year Two

Year 2 (Level 5)

Compulsory  modules

Credits

Optional modules

Credits

Creating Awareness Campaigns

15*

Gender and the Cinematic Gaze

15

Researching Media, Culture and Communications

15*

Politics and Cinema

15

Analysing Culture

15*

Adaptation

15

Documentary: Theory and Practice

15*

Thinking Photography *

15

   

Making the News*

15

   

Teenage Dreams: Youth Cultures in Fiction, Film and Theory*

15

   

Unheard Melodies? Music in the Narrative Film

15

   

French Cinema

15

   

Science Fiction Cinema: Utopias and Dystopias

15

   

Film Texts and Contexts II: Contemporary Global Cinema

15

   

DIY Broadcasting: Digital Culture and You*

15

   

Race, Racism and Resistance

15

   

Globalisation and its Discontents

15

   

Social Movements

15

Modules - Year Three

Year 3 (Level 6)

Optional modules

Credits

Optional modules

Credits

Dissertation in Media, Culture and Creative Practice (ISP)*

30

Parody in British Film and Television

15

Sustained Media Practice (ISP)*

30

Creative Magazine Production*

15

British Society through the Eyes of British Film: 1960s to the Present

15

Streets, Skyscrapers and Slums: The City in Social, Cultural and Historical Context

15

Visual Pleasures: From Carnival to Disney*

15

Celebrity

15

Postmodernism: Fiction, Film and Theory

15

British Women Directors

15

Work Experience in MCCP*

15

World Cinema in the 21st Century

15

Home, Belonging, Locality and Material Culture

15

English for Media Professionals

15

Modernist Manifestos and Magazines

15

Virtual Revolution

15

* Media, Culture and Creative Practice delivered modules

 

These modules are indicative of the diet offered but not all will run in every year due to research leave and staffing in Media and other programmes.

In addition to the programme options listed in this table, students may choose to study modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University (electives). These include:

  • Modules in other subjects closely related to Media, Culture and Creative Practice such as English, Sociology, Music, History and American Studies.
  • Modules in other subjects in which they may have a particular interest such as Criminology, Law, Philosophy, Politics or International Relations.
  • Modules designed to help students for whom it is not their first language to improve their use of English for academic purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Italian, Russian, Chinese, Arabic, and Japanese.

For further information on the content of modules currently offered, including the list of elective modules, please visit: www.keele.ac.uk/recordsandexams/az