Media, Culture and Creative Practice  

(2018 Entry)

BA (Hons)

This degree explores the relationships between media and society in relation to our social and cultural lives, and in the context of business, politics and international affairs. The course is distinct in combining media and cultural theory with creative media practice. 

Single Honours
Combined Honours
Study abroad
Learn a language
International year
3 years/ 4 years with international year

UCAS code: P300

View entry requirements

Course Overview

Media, Culture and Creative Practice

School link:
School of Humanities

Based in our own building with dedicated staff and creative facilities, Media at Keele offers a supportive and stimulating environment for students, scoring 90% for overall student satisfaction in the 2016 National Student Survey. The course provides you with the critical skills to analyse and contextualise a variety of media and cultural forms, including films, photography, advertisements, news and digital media. You’ll also have the opportunity to explore your own creativity in producing cultural artefacts, with opportunities ranging from documentary-making to podcast development, and from photographic installations to magazine production. We can also provide opportunities to enter work placements through our links to the creative and media industries.

What will this mean for my future?

When you graduate from Keele, you’ll be ready to take up a role in a wide range of media-rich careers. The distinct range of creative and academic opportunities offered in the degree will provide you with media-specific and key transferable skills, which are essential for a broad variety of roles both within the creative industries and beyond. Previous graduates have gained employment in fields ranging from film-making and TV production to journalism and public relations, graphic design and marketing. We regularly invite alumni back to give current students an insight into how they’ve transferred their skills to the workplace, and are the most employable media course in the region according to the Complete University Guide.

Indicative modules

First year 

  • Mediated World
  • The Photographic Message
  • Digital Video
  • Understanding Culture

Second year 

  • Creating Awareness Campaigns
  • Researching Media, Communications and Culture
  • Documentary: Theory and Practice
  • Making the News

Third year 

  • Dissertation
  • Sustained Media Practice
  • Virtual Revolution: New Technologies, Culture and Society
  • Visual Pleasures: From Carnival to Disney
  • Creative Magazine Production
  • Work Experience Module