Compulsory modules

Business Consultancy
Project In the Business Consultancy Project, you will build foundational skills and gain practical experience by working directly with a real organisation to develop solutions to real-world challenges. You will learn to engage with businesses, frame organisational issues, and apply creativity and innovation. This module develops core skills in collaboration, communication, and problem-solving, preparing you for the Professional Project and Placement. It provides a strong foundation for success in other areas of the programme.

Professional Development and Industry Insights
This module helps you explore the industry you want to work in, including its structure, recruitment practices, and key trends. You will assess your own skills and experiences, identifying how you align with the industry’s needs and expectations. Through active learning, reflective activities, and guest speaker insights, you will develop practical knowledge and career planning skills. The module supports your progression into the Business Consultancy Project, Professional Project, and Placement, preparing you for future opportunities.

The Power, Politics and Business of Sport
Explore the intersection of sport, politics, and business in this module. You will study the growth of women’s sport, team ownership, mega-events, and sport diplomacy. Key issues include sustainability, geopolitics, governance, athlete activism, and commercialisation. You will examine these topics across different countries, learning about their dynamics and implications. This module aims to help you understand how sport has evolved globally and consider its future possibilities.

Sports Consumers: Insights, Engagement and Experiences
This module explores the world of sports consumers, focusing on behaviour, engagement, and market research methods. You will examine brand loyalty, experiential marketing, and the impact of technology on fan experiences. Topics include event management, consumer psychology, sustainability, and sponsorships, all from a global perspective. By the end of this module, you will understand how to effectively engage and retain sports consumers in a dynamic, evolving market.

Professional Project
In the Professional Project, you will undertake an independent piece of work that builds on academic and practical skills developed throughout the programme. You can choose from three routes: a research project, a consultancy project, or a strategic business proposal, aligned to your career aspirations. We will support you in preparing for your chosen path with essential research or consultancy skills. The module culminates in a detailed write-up and reflective analysis, showcasing your expertise and professional growth.

Optional modules

Fundamentals of Data Analytics
Analytics This module introduces non-specialists to the core concepts and tools of data analytics. You will explore fundamental techniques for collecting, analysing, and interpreting data to make informed decisions. Topics include data visualisation, basic statistical methods, and an overview of popular software tools. Through practical exercises, you will gain confidence in handling data and applying analytical insights across various contexts, equipping you with valuable skills for data-informed decision-making in diverse professional settings.

Game Theory, Negotiation and Conflict Resolution
This module focuses on the principles and practices of negotiation, game theory, and conflict resolution. You will explore topics such as bargaining strategies, applied game theory, credibility, collusion, and resolving disputes in diverse contexts, including international settings. Emphasis is placed on understanding negotiation dynamics, managing conflict, and building effective agreements. Through practical exercises, you will develop skills in constrained optimisation, strategic interaction, and crafting solutions that balance competing interests, preparing you to navigate complex negotiation scenarios effectively.

Leadership and Change Management
This module explores the key theories and practices of leadership and change management in modern organisations. You will examine leadership styles, strategies for leading teams, and approaches to managing change effectively. Topics include motivation, conflict resolution, and fostering an adaptable organisational culture. Through case studies and practical exercises, you will develop skills in influencing, guiding teams, and navigating complex organisational change, preparing you for leadership roles in dynamic, evolving environments.

Entrepreneurship
The module equips students with essential entrepreneurial skills and knowledge to identify, evaluate, and develop business opportunities. Students will engage in practical assessments, including a business opportunity evaluation report, and a collaborative pitch presentation. The module emphasises critical analysis, entrepreneurial leadership, and ethical considerations in business. Through active participation and reflection, students will gain the confidence to launch and manage successful ventures, navigating the complexities of modern entrepreneurship.

Sustainability Measuring and Reporting
This module familiarises you with the indicators used to measure progress towards sustainable behaviour. You will explore environmental, social, and economic targets linked to domestic policies and international commitments to address climate change. The module also examines how climate risks impact business performance and reputation, as well as the tools to manage these risks. With a practical focus, you will develop skills in reporting economic, social, and environmental impacts to diverse stakeholders, aligning with current regulations and investor expectations.

Business Technology and AI
This module covers the key principles of business technology and artificial intelligence, focusing on practical applications across industries. Students will engage with core concepts of AI, data analytics, automation, and their transformative impact on business strategy and operations. Through real-world case studies, the module emphasises understanding and critical thinking to leverage AI-driven solutions for competitive advantage and organisational growth.

Creativity and Developing your Practice
This module helps you improve your creative skills by exploring theories of creativity, experimenting with new methods, and reflecting on your own creative identity. You will work on real-life problems with organisations, participate in group projects, and reflect on your progress. Through individual and group tasks, the module focuses on creative problem-solving, interdisciplinary approaches, and effective communication. It prepares you to develop your creativity further and adapt it for professional contexts.

Project Management
This project management option equips you with the knowledge and skills to successfully plan, execute, and deliver projects in a professional setting. Project management is a vital skill across a wide range of roles, ensuring the efficient achievement of organisational objectives. This module provides core foundations, including project planning, risk management, stakeholder engagement, and performance evaluation. Through case studies and practical exercises, you will learn to apply essential tools and techniques effectively in real-world scenarios.