International Tourism and Hospitality Management - MSc
Lead the future of global tourism with advanced knowledge and management skills from our MSc International Tourism and Hospitality Management. Develop the business skills to lead and grow organisations, master sustainable tourism strategies, navigate international markets, and more. Advance your employability skills with excellent industry placements and real-world practical experience to enhance your professional development, enabling you to progress to managerial and executive roles.
Month of entry
- September, January
Mode of study
- Full time
Fees for 2026/27 academic year
- UK - Full time £11,700 per year.
International - £18,200 per year.
Duration of study
- 1 year
This course is no longer accepting applications from international students for the 2025/26 academic year.
Why study International Tourism and Hospitality Management at Keele University?
Course summary
Combining in-depth academic knowledge with practical, career-focused learning, our International Tourism and Hospitality MSc will strengthen your leadership and critical thinking skills, equipping you to drive innovation and success in this global sector.
You’ll explore key industry concepts, global trends, and best practices, with a focus on sustainability in tourism and hospitality, equipping you to drive positive change and implement effective strategies. You’ll investigate how tourism can restore destinations through sustainable practices, community engagement, and nature-based solutions, with the chance to study real-world regenerative tourism projects abroad and discover innovative destination management strategies.
You’ll also examine essential operational and service excellence strategies, building skills in quality management and enhancing the guest experience. The programme looks at the impact of digital technologies on the sector, focusing on AI, big data, blockchain, smart tourism, and digital customer experiences. You’ll track emerging trends, evaluate digital strategies, and develop the skills for tech-led decision-making.
Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.
Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.
Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.
Located in an innovation park that fosters collaboration between academia and industry, Keele’s campus offers a supportive learning environment designed to prepare you to excel in the dynamic world of global business.
Course structure
If you choose the with Placement route, you will complete a 6-12 month placement module after the taught element of your programme.
Modules
The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods, as well as student voice. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.
International Tourism and Hospitality module structure
Business Consultancy Project
In the Business Consultancy Project, you will develop essential skills and gain hands-on experience by working directly with a real organisation in the international tourism and hospitality industry to address real-world challenges. You will engage with businesses, assess operational and strategic issues, and apply innovative solutions tailored to the sector. This module enhances your ability to navigate industry complexities, adapt to evolving market trends, and contribute to business growth.
Sustainable Tourism and Hospitality Strategies
This module examines sustainability principles in tourism and hospitality, focusing on carbon footprint reduction, circular economy models, regenerative tourism, and ESG (Environmental, Social, and Governance) reporting. Students will analyse industry challenges, explore innovative sustainability strategies, and assess policy frameworks shaping the sector. Through case studies and practical applications, they will develop solutions to enhance environmental and social responsibility. This module equips students with the skills to implement sustainable business strategies and drive positive change in global tourism and hospitality.
Tourism & Hospitality Operations and Service Excellence
This module explores key operational strategies and service excellence principles within the tourism and hospitality industry. Students will examine efficiency in service delivery, quality management, guest experience enhancement, and technological innovations. Through case studies and industry insights, they will develop skills to optimize operations, improve customer satisfaction, and implement best practices. This module prepares students for leadership roles in delivering world-class hospitality and tourism services.
Digital Transformation in Tourism and Hospitality
This module explores the impact of digital technologies on the tourism and hospitality sectors, focusing on AI, big data, blockchain, smart tourism, and digital customer experiences. Students will analyse emerging trends, evaluate digital strategies, and develop skills in technology-driven decision-making. By the end of the module, students will be equipped to leverage digital innovations for business growth, operational efficiency, and enhanced customer engagement in a competitive global market.
Professional Development and Industry Insights
This module enhances students' career readiness by developing essential professional skills and industry awareness in international tourism and hospitality management. It covers leadership, networking, personal branding, and industry trends, ensuring graduates can navigate the evolving job market. Through guest lectures, workshops, and mentorship, students gain practical insights from industry professionals, preparing them for strategic roles in tourism, hospitality, and destination management.
Regenerative Tourism and Destination Management
Regenerative Tourism and Destination Management examines how tourism can restore and enhance destinations through sustainable practices, community engagement, and nature-based solutions. Students will travel abroad to study real-world regenerative tourism projects, collaborate with local stakeholders, and explore innovative destination management strategies.
Professional Project
In the Professional Project, you will undertake an independent piece of work that builds on academic and practical skills developed throughout the programme. You can choose from three routes: a research project, a consultancy project, or a strategic business proposal, aligned to your career aspirations. We will support you in preparing for your chosen path with essential research or consultancy skills. The module culminates in a detailed write-up and reflective analysis, showcasing your expertise and professional growth.
Entry requirements
The following section details our typical entry requirements for this course for a range of UK and international qualifications. If you don't see your qualifications listed, please contact us to find out if we can accept your qualifications.
Typical offer
Please ensure that you read the full entry requirements by selecting your qualifications from the dropdown menu below. This will include any subject specific, GCSE/Level 2 Maths, and English language requirements you may need.
Please select your country from the drop-down list below for the full entry requirement information
UK
2:2 degree in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Bangladesh
60% in a 4-year degree or 3-year degree with a 2-year Master's in any subject from a public university or CGPA 2.8 in a 4-year degree or 3-year degree with a 2-year Master's in any subject from a private university
or
demonstrated relevant professional qualifications or experience
We don’t accept degrees from certain universities, please see our Bangladesh Country Page for more information
You will also need: an English language qualification (see below)
Canada
70% or C or a GPA of 2.5 in a degree (Ordinary or Honours) in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
China
70% in a degree in any subject or 65% in a degree in any subject from a '211' university
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Ghana
Second class degree in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
India
55% or CGPA 6/10 in any degree of three years or longer
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Kenya
Second class degree in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Nepal
60% / 2.4 in a 4-year Bachelor's degree in any subject
or
65% / CGPA 2.8 in a 3-year Bachelor's degree in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Nigeria
Second class degree in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Pakistan
We accept a range of qualifications from Pakistan. Please visit our Pakistan Country Page for more information
or we will consider demonstrated relevant professional qualifications or experience
You will also need an English language qualification (see below)
South Africa
Second class division 2 / 60% in a Bachelor's degree with Honours in any subject
or
Second class division 1 / 70% in an Ordinary Bachelor's degree in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Sri Lanka
55% in a Special Bachelor's degree in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Uganda
Second class degree in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Zimbabwe
Second class degree in any subject
or
demonstrated relevant professional qualifications or experience
You will also need: an English language qualification (see below)
Pre-Master's in Business
The Keele University International College offer a one semester Pre-Master's in Business programme for international students who do not meet the traditional entry requirements for a postgraduate business degree at Keele University.
Please visit the Keele University International College for more information on how to apply, entry requirements and course details.
English language requirements
All of our courses require an English language qualification or test. For most students, this requirement can be met with a 4 or C in GCSE English. Please see our English Language guidance pages for further details, including English language test information for international students. For those students who require an English language test, this course requires a test from Group B.
References
Normally, you will need to provide at least one academic reference to support your application unless you have been out of study longer than two years. If it has been more than two years since you last studied on a degree-level programme, you will normally need to provide an employment reference instead. For more information about Academic References, please see our Postgraduate how to apply web pages.
Personal Statement/Statement of Purpose
Please see our Postgraduate how to apply web pages for guidance on what to include in your personal statement.
Recognition of Prior Learning
The Recognition of Prior Learning (RPL) is a process which enables applicants to receive recognition and formal credit for learning acquired in the past through formal study or work and life experiences.
RPL can also be requested for admission onto the start of a programme in lieu of the admission requirements. For more information, see our Recognition of Prior Learning web pages.
Professional qualifications and work experience
The majority of our courses will consider relevant work experience and/or professional qualifications at the appropriate level, as an alternative to an undergraduate degree for entry. The work experience should be for a sustained period and at a suitable level, based within a relevant sector to your chosen course.
Admissions staff will review your work experience and/or professional qualifications during the assessment of your application to ensure suitability in terms of relevancy, level and appropriate learning outcomes.
General information
The entry grades outlined in this section indicate the typical offer which would be made to candidates, along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate's application. For international students, find out how we work with approved agents as part of our admissions process.
PRME Champions
Keele Business School (KBS) has been selected for the 2024-2025 cohort of PRME Champions. Consisting of 47 businesses and management schools from around the world, The Principles for Responsible Management Education (PRME) is an initiative of the United Nations Global Compact, focused on raising the bar for sustainable business education. More information about PRME Champions can be found here.
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Postgraduate funding and scholarships
Funding
Whether you're continuing from undergraduate study or returning to education, our dedicated financial support team is here to help.
Living costs
Keele University is located on a beautiful campus and has all the facilities of a small town. Student accommodation, shops, restaurants and cafes are all within walking distance of the teaching buildings. This is a very cost effective way to live and to reduce your living costs.
Please note, if your course offers a January start date, the January 2026 start date falls in the 2025/26 academic year. Please see the tuition fees archive for the 2025/26 fees.
Planning your funding
It's important to plan carefully for your funding before you start your course. Please be aware that not all postgraduate courses and not all students are eligible for the UK government postgraduate loans and, in some cases, you would be expected to source alternative funding yourself. If you need support researching your funding options, please contact our financial support team.
Scholarships
We are committed to rewarding excellence and potential. Please visit our scholarships and bursaries webpage for more information.
For continuing students, fees will increase annually by RPIX, with a maximum cap of 5% per year.
Additional costs
Co-located with businesses
As a Keele Business School student, you will study alongside innovative companies that are based in the Business School building, a hub for fostering networks and linking with industry.
Keele Business School is located at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.
Postgraduate Study with Keele Business School
Teaching, learning and assessment
How you'll be taught
Teaching on our International Tourism and Hospitality MSc combines interactive and applied learning methods to create a dynamic and engaging experience. You’ll benefit from interactive, in person lectures, small group tutorials, and web-based learning via the Keele Learning Environment (KLE). Independent study is encouraged, allowing you to explore your interests in greater depth, while reflective practice helps you evaluate and enhance your learning journey. Communication and teamwork skills are developed through peer-assisted learning and collaborative projects. Additionally, you’ll engage with real-world scenarios through live business challenges, company visits, and guest lectures, gaining valuable insights directly from industry professionals.
How you'll be assessed
You will be assessed using a wide variety of methods which reflect the breadth of the knowledge and skills you will have developed on the programme, including essays, group presentations, exercises, research paper summaries, portfolios and reports.
