Dr Geetika Jain
- Title
- Lecturer – Digital Transformation
- Location
- Smart Innovation Hub, 01.001
- Phone
- +44 (0) 1782 734298
- g.jain@keele.ac.uk
Biography
Prior joining to Keele Business School, Dr Geetika Jain was a Senior Researcher at the IT University of Copenhagen's Department of Business IT. Geetika has gained corporate experience at GE (General Electric), US in the capacity of Strategic Consultant.
A passionate researcher with over 13 years of experience in sustainable innovation and digitization, with an in-depth knowledge of adoption of new technology and its diffusion. Her research examines sustainable innovation, blockchain governance, application of blockchain technology, to be precise in context to sustainable digitization and innovation using blockchain technology.
She has a proven record of publication with ABDC- A, B and Scopus listed journals and an active reviewer of ABDC, ABS, and WoS listed journals. Her work has been published in various UK top-rated journals like Journal of Business Research, Journal of Cleaner Production, Journal of enterprise information management.
She has also received awards for ‘Outstanding paper, 2019’, ‘Best reviewer, 2019’ as Emerald Literati Award, 2019 and ‘Best research scholar, 2018’ from International Institute of Organized Research, AUSTRALIA.
Research and scholarship
Research interests:
- Sustainable Digitalization and Innovation
- Sustainable Blockchain solution
- Blockchain Governance
- Application of Blockchain Technology
Teaching
I have experience in teaching in my core domain of digitalization and innovation and Executive education. I have taught blockchain economics, service economics, digital transformation and innovation. I have supervised UG and PG dissertations in the area of blockchain governance and digitalization. I have taken workshops in different universities on blockchain governance and innovative models through focusing interdisciplinary research.
Further information
Geetika is an active member of the Association of Information System (AIS) and Association of North America Higher Education International (ANAHEI), State of Florida, United States. She is associated with various top journals as an Ad-hoc reviewer like MIS Quarterly, Journal of Business Research, Technology Forecasting and Social Change, Journal of Enterprise Information Management etc. She has also received copyright from Ministry of Commerce and Industry (Copyright Office, Government of India) for “Confluence of storytelling and technology in business,” having registration number - L-86701/2019
Selected Publications
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2022. Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers – A study of second-hand small and medium apparel retailers. Journal of Business Research, 576-588, vol. 149. link> doi> link> full text>
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2022. Blockchain for SME Clusters: An Ideation using the Framework of Ostrom Commons Governance. Inf Syst Front, 1-19. link> doi> full text>
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2022. Determinants of blockchain adoption as decentralized business model by Spanish firms - an innovation theory perspective. INDUSTRIAL MANAGEMENT & DATA SYSTEMS. link> doi> full text>
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Public Sentiments towards the COVID-19 Pandemic: Insights from the Academic Literature Review and Twitter Analytics. International Journal of Stress Management. full text>
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2022. Enablers to the adoption of blockchain technology in logistics supply chains: evidence from an emerging economy. ANNALS OF OPERATIONS RESEARCH. link> doi> full text>
Full Publications Listshow
Books
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2020. Circular Economy and Re-Commerce in the Fashion Industry. IGI Global.
Journal Articles
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2022. Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers – A study of second-hand small and medium apparel retailers. Journal of Business Research, 576-588, vol. 149. link> doi> link> full text>
-
2022. Blockchain for SME Clusters: An Ideation using the Framework of Ostrom Commons Governance. Inf Syst Front, 1-19. link> doi> full text>
-
2022. Determinants of blockchain adoption as decentralized business model by Spanish firms - an innovation theory perspective. INDUSTRIAL MANAGEMENT & DATA SYSTEMS. link> doi> full text>
-
Public Sentiments towards the COVID-19 Pandemic: Insights from the Academic Literature Review and Twitter Analytics. International Journal of Stress Management. full text>
-
2022. Enablers to the adoption of blockchain technology in logistics supply chains: evidence from an emerging economy. ANNALS OF OPERATIONS RESEARCH. link> doi> full text>
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2021. Distributed ledger technology as a catalyst for open innovation adoption among small and medium-sized enterprises. The Journal of High Technology Management Research, 100405, vol. 32(1). doi> link> full text>
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2020. Blockchain in logistics industry: in fizz customer trust or not. Journal of Enterprise Information Management, 541-558, vol. 33(3). doi>
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2019. Decoding Unethical Youth Buying Behaviour: Fair Trade with Unfair Means. International Journal of Business and Globalisation.
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2019. Blockchain technology in corporate governance: disrupting chain reaction or not?. Corporate Governance: The International Journal of Business in Society, 67-86, vol. 20(1). doi>
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2019. Technological Innovations for Sustainability and Business Growth.
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2018. Hyper-personalization – fashion sustainability through digital clienteling. Research Journal of Textile and Apparel, 320-334, vol. 22(4). doi>
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2018. Online Video Advertisements' Effect on Purchase Intention. International Journal of E-Business Research, 87-101, vol. 14(2). doi>
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2017. Understand the Frequency of Application Usage by Smartphone Users. doi>
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2016. Consumer product preferences of organisations that use cause-related marketing - taking the less travelled road. International Journal of Business Competition and Growth, 137, vol. 5(1/2/3). doi>
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2015. Psycho-Social Factors Causing Stress: A Study of Teacher Educators. Journal of Nursing Education and Practice, 125-130, vol. 6(4).
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2014. 10. Marketers shifting from the Herd to the Swarm Fizz or Fizzle?. Management Research.
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2012. Do social networking websites influence online buyers. Proc. ICBIM.
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2012. Impact of Adoption of Value Based Decision Making on Small and Medium Enterprises in BPO Sector.
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2011. Consumer Attitude Towards Green Innovation in Tourism Sector. IMS Unison.
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2011. Crowdsourcing - Does one hat fit all.
Chapters
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2017. Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly. In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. IGI Global.
Keele Business School
Denise Coates Foundation Building
Keele University
Staffordshire
ST5 5AA
Tel: +44 (0) 1782 733109
Undergraduate enquiries:
Tel: +44 (0) 1782 734281
Email: kbs.ug@keele.ac.uk
Postgraduate enquiries:
Tel: +44 (0) 1782 734367
Email: kbs.pg@keele.ac.uk
