Geetika Jain

Biography

Dr. Geetika Jain is a Lecturer (Assistant Professor) in Digital Transformation at Keele Business School, Keele University, UK. She is a passionate and interdisciplinary researcher with over 15 years of experience in digital innovation, technological adoption, and digital economy. Her scholarly work spans a wide spectrum of emerging digital technologies, including digital transformation, artificial intelligence (AI), blockchain governance and applications, digital economy, business analytics, and the diffusion of innovation. Her research is particularly attuned to the intersections of economy, technology, and sustainability, with an emphasis on digital transformation innovation.

Prior to joining Keele, Dr. Jain served as a Senior Researcher and Postdoctoral Fellow at the European Blockchain Center within the IT University of Copenhagen, Denmark. Her earlier professional journey also includes corporate experience as a Strategic Consultant at GE, US and as a Research Executive at IMRS Advisory. These roles have equipped her with a unique ability to bridge the gap between academic research and practical industry applications.

Dr. Jain has an impressive publication record in high-impact, peer-reviewed journals such as Technovation, Journal of Business Research, Information Systems Frontiers, and Journal of Enterprise Information Management. Many of her articles have been published in ABS-3*/ 2* -ranked journals. She has also contributed significantly as an editorial reviewer for leading academic conferences and journals, including roles as a Track Reviewer for the Academy of Management (CTO & TIM), ICIS, AMCIS, and HICSS.

Her research contributions have been recognised through numerous international awards, including the Emerald Literati Award for Outstanding Paper and Outstanding Reviewer (2019), the Outstanding Researcher Award from the International Institute of Organised Research (Australia, 2019), and multiple accolades from Elsevier for top downloaded papers on UNSDGs and innovation themes (2021–2023).

She has successfully led and collaborated on various funded projects as Principal Investigator (PI) and Co-Investigator (Co-I), demonstrating a consistent impact on both academic and industry-aligned research initiatives. Her current work continues to explore how digital innovation can be responsibly governed and scaled to deliver sustainable and socially relevant outcomes.

Research and scholarship

A leading academic in digital business transformation, Dr Geetika Jain is a motivated academic specialising in digital business transformation, with a research portfolio that focuses on AI, blockchain, FinTech, digital economy dynamics, tech adoption, and business analytics. With a strong publication record in top journals (e.g., Technovation, JBR, Information Systems Frontier). Dr Geetika combines academic rigour with real-world relevance. She has successfully led and collaborated on funded research projects as PI/ Co-I, actively engaging with industry to drive innovation. Formerly a Postdoctoral Researcher at the European Blockchain Center, Copenhagen, Denmark. She brings international research experience and technical expertise into multidisciplinary environments. Her contributions have been recognised through multiple awards from Elsevier and Emerald, and her work is among the top downloaded papers on UNSDG-related themes.

Research interests

• Digital Business Transformation
• Digital economy
• Blockchain governance
• AI and blockchain applications
• Technological adoption and dissemination
• Business Analytics
• Sustainable Digitalisation and Innovation
• Sustainable Blockchain solution

Teaching

• Digital Transformation and Digital Organisation (SLMBA)
• Business Technology and AI (Sem 1)
• Digital Transformation and Digital Organisation (MBA online)

Supervision

Jackie Kamusiime - Impact of Artificial Intelligence as an Enabler for Product Innovation in Business Education - a cross-country Analysis

Collaborations and grants awards

• Co-I: EPSRC- UKFin research funding, titled “Responsible Deployment of Frontier AI in Financial Services: Policy Pathways and Risk Frameworks. (Funding: £100,000) (2025-2026)
• Co-I: EPSRC – UKFin research funding, titled “Enhancing Consumer Knowledge of Crypto Assets” accepted by UKFIN with the Imperial College London and Coventry University” (Funding: £10,000) (2024-2025)
• PI: British Academy event funding, titled “ titled “Unlocking the Potential – Exploring Non-Fungible Tokens (NFTs) and the Metaverse”   (Funding: £3,000) (2024)