Accessible headings
Headings are anchors that guide readers through a text. People tend to read those headings carefully and they help in the navigation of the page for accessibility. Headings should therefore indicate what a paragraph is about, otherwise people won’t know what to expect.
Rather than using bold for page headings, use the headings 'Heading 3' (as known as H3) to 'Heading 6' (as known as H6).
These headings can be used multiple times, as long as it makes sense.
It’s a hierarchical structure, so before you use H4, you should have used H3. But you can go back and use H3 after you’ve used H4. Here’s an example of a heading structure: