Entrepreneurship

Entrepreneurship - MSc

Be part of a new era of creative, purpose-driven entrepreneurs and trailblazers. Our Entrepreneurship MSc is designed for those seeking the expertise to plan, launch and manage entrepreneurial ventures. Develop the confidence to address the challenges of business creation and innovation to launch your career as an entrepreneur, business development manager or innovation consultant.

Month of entry

September, January

Mode of study

Full time

Location

Keele University campus

Subject area

Business and Management

Fees for 2025/26 academic year

UK - Full time £11,400 per year.
International - £17,700 per year.

Duration of study

1 year

This programme is available with a Placement - an opportunity to complete a 6-12 month placement after the taught element of the course. Apply for the 'with Placement' option below.

Apply now for Entrepreneurship Apply now for Entrepreneurship with Placement

Why study Entrepreneurship at Keele University?

Professional development and practical industry engagement opportunities

Fully integrates sustainability and ethical business practices

Designed for individuals from diverse academic and professional backgrounds, including those new to the field of entrepreneurship

Study alongside innovative companies based in Keele Business School

Keele has partnered with Linzi Boyd’s One Earth, a multi-purpose platform for good, offering global professional networking opportunities and online resources for students

Course summary

Our Entrepreneurship MSc develops your understanding of entrepreneurship and its role in business and society. It combines conceptual foundations with their practical application providing you with the expertise and entrepreneurial mindset to start your own business or drive innovation and growth within an organisation.

Discover the core characteristics of entrepreneurship and insights into its societal impact and the cultural factors that shape it, through case studies and practical activities. You'll study how to take an idea and turn it into action, exploring the early stages of starting a business and covering key essentials like business planning, funding, and legal requirements.

You’ll create, launch and manage a pop-up business from concept to operations, testing ideas and building confidence in your abilities and creativity, while examining key elements of business creation including site selection, marketing, product design and logistics.

The innovation lifecycle is analysed, with a focus on developing expertise in strategies for nurturing, implementing and sustaining innovation within existing organisations. You’ll explore the challenges in managing innovation, adapting to market demands, and how to enhance competitive advantage with sustainable practice.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.

Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.

Located in an innovation park that fosters collaboration between academia and industry, Keele’s campus offers a supportive learning environment designed to prepare you to excel in the dynamic world of global business.

Next steps

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Introducing our new MSc Entrepreneurship

Dr Scott Bambrick from Keele Business School and Linzi Boyd from One Earth Global outline the vision for a new master's degree at Keele University.

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Course structure

If you choose the 'with Placement' route, you will complete a 6-12 month placement module after the taught element of your programme.

Modules

The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods, as well as student voice. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.

Entrepreneurship MSc module structure

Business Consultancy
Project In the Business Consultancy Project, you will build foundational skills and gain practical experience by working directly with a real organisation to develop solutions to real-world challenges. You will learn to engage with businesses, frame organisational issues, and apply creativity and innovation. This module develops core skills in collaboration, communication, and problem-solving, preparing you for the Professional Project and Placement. It provides a strong foundation for success in other areas of the programme.

Professional Development and Industry Insights
This module helps you explore the industry you want to work in, including its structure, recruitment practices, and key trends. You will assess your own skills and experiences, identifying how you align with the industry’s needs and expectations. Through active learning, reflective activities, and guest speaker insights, you will develop practical knowledge and career planning skills. The module supports your progression into the Business Consultancy Project, Professional Project, and Placement, preparing you for future opportunities.

Discovering Entrepreneurship
You will develop a deep understanding of entrepreneurship and its impact on individuals, organisations, and society. This module explores entrepreneurial traits, behaviours, and motivations, as well as the social, economic, and cultural factors shaping entrepreneurial activity. Through case studies and practical activities, you will learn to identify opportunities, foster innovation, and create value in diverse contexts.

Pop Up Business
You will take a hands-on approach to entrepreneurship by planning, launching, and managing a temporary business. This module covers key concepts such as site selection, marketing, product design, customer engagement, and logistics. Emphasising adaptability and creativity, you will test ideas, respond to feedback, and build brand awareness. Through practical projects and real-world experience, you will develop essential skills in entrepreneurship, event management, and marketing, equipping you to create and manage successful pop-up businesses.

Entrepreneurship: From Ideas to Action
This module provides a practical roadmap for launching a new business, from concept to operations. You will explore key startup essentials, including idea validation, business planning, funding options, and legal considerations. Topics include market analysis, budgeting, branding, and customer acquisition strategies. Through case studies, workshops, and hands-on projects, you will gain insight into the challenges and rewards of entrepreneurship. This module equips you with the tools, skills, and confidence to successfully navigate the early stages of building a business.

Managing Innovation
This module explores strategies for fostering, implementing, and sustaining innovation within organisations. You will study the innovation lifecycle, from idea generation to market introduction, focusing on tools and frameworks for managing creativity, resources, and risk. Key topics include developing an innovative culture, leveraging technology, and balancing exploration and exploitation. Through case studies, group projects, and practical exercises, you will learn to address challenges in innovation management, adapt to market demands, and enhance an organisation’s competitive advantage with sustainable innovation practices.

Professional Project
In the Professional Project, you will undertake an independent piece of work that builds on academic and practical skills developed throughout the programme. You can choose from three routes: a research project, a consultancy project, or a strategic business proposal, aligned to your career aspirations. We will support you in preparing for your chosen path with essential research or consultancy skills. The module culminates in a detailed write-up and reflective analysis, showcasing your expertise and professional growth.

Next steps

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PRME Champions

Keele Business School (KBS) has been selected for the 2024-2025 cohort of PRME Champions. Consisting of 47 businesses and management schools from around the world, The Principles for Responsible Management Education (PRME) is an initiative of the United Nations Global Compact, focused on raising the bar for sustainable business education. More information about PRME Champions can be found here.

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Entry requirements

The following section details our typical entry requirements for this course for a range of UK and international qualifications. If you don't see your qualifications listed, please contact us to find out if we can accept your qualifications.

Typical offer

Please ensure that you read the full entry requirements by selecting your qualifications from the dropdown menu below. This will include any subject specific, GCSE/Level 2 Maths, and English language requirements you may need.

Typical offer: 2:2 degree in any subject Additional criteria apply

Please select your country from the drop-down list below for the full entry requirement information

UK

2:2 degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Bangladesh

60% in a 4-year degree or 3-year degree with a 2-year Master's in any subject from a public university or CGPA 2.8 in a 4-year degree or 3-year degree with a 2-year Master's in any subject from a private university
or
demonstrated relevant professional qualifications or experience

We don’t accept degrees from certain universities, please see our Bangladesh Country Page for more information

You will also need: an English language qualification (see below)

Canada

70% or C or a GPA of 2.5 in a degree (Ordinary or Honours) in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

China

70% in a degree in any subject or 65% in a degree in any subject from a '211' university
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Ghana

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

India

55% or CGPA 6/10 in any degree of three years or longer
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Kenya

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Nepal

60% / 2.4 in a 4-year Bachelor's degree in any subject
or
65% / CGPA 2.8 in a 3-year Bachelor's degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Nigeria

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Pakistan

We accept a range of qualifications from Pakistan. Please visit our Pakistan Country Page for more information

or we will consider demonstrated relevant professional qualifications or experience

You will also need an English language qualification (see below)

South Africa

Second class division 2 / 60% in a Bachelor's degree with Honours in any subject
or
Second class division 1 / 70% in an Ordinary Bachelor's degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Sri Lanka

55% in a Special Bachelor's degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Uganda

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

Zimbabwe

Second class degree in any subject
or
demonstrated relevant professional qualifications or experience

You will also need: an English language qualification (see below)

English language requirements

All of our courses require an English language qualification or test. For most students, this requirement can be met with a 4 or C in GCSE English. Please see our English Language guidance pages for further details, including English language test information for international students. For those students who require an English language test, this course requires a test from Group B.

References

Normally, you will need to provide at least one academic reference to support your application unless you have been out of study longer than two years. If it has been more than two years since you last studied on a degree-level programme, you will normally need to provide an employment reference instead. For more information about Academic References, please see our Postgraduate how to apply web pages.

Personal Statement/Statement of Purpose

Please see our Postgraduate how to apply web pages for guidance on what to include in your personal statement.

Recognition of Prior Learning

The Recognition of Prior Learning (RPL) is a process which enables applicants to receive recognition and formal credit for learning acquired in the past through formal study or work and life experiences.

RPL can also be requested for admission onto the start of a programme in lieu of the admission requirements. For more information, see our Recognition of Prior Learning web pages.

General information

The entry grades outlined in this section indicate the typical offer which would be made to candidates, along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate's application.

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Postgraduate Study with Keele Business School

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Co-located with businesses

As a Keele Business School student, you will study alongside innovative companies that are based in the Business School building, a hub for fostering networks and linking with industry.

Keele Business School is located at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.

Keele Business School

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