Sophie’s degree takes her around the world

Here we take a peek into the life of alumna Sophie Tirrell, Marketing Communications Project Manager at Bentley Motors Ltd. Sophie graduated from Keele University in 2006 with a degree in Business Administration, Marketing and Politics.

Sophie Tirrell Bentley 1 v2

What does your current job involve?

I project manage film and photography ensuring we choose the right creative approach to support the launch of the product globally, including pre-production, supplier selection, attending the shoot to ensure we capture everything we’ve agreed to deliver and resolve any issues that may arise onset. Then finally the post-production process is where we retouch and deliver the final assets to all of our global channels and platforms. The assets are used for the lifecycle of the product, all around the world in advertising, print and all digital platforms. I’ve been involved in some really exciting campaigns, with advertising being used in international airports and magazines such as Harper’s Bazaar.

Sophie Tirrell Bentley 2 v2