Rachel Wood joined Keele in 2021 and is the Programme Director for Media and Senior Lecturer in Media. Her research and teaching interests include the gendered body, social media influencers, ethical consumerism, popular feminism, and sex and sexuality. She has previously worked at a number of UK Universities after completing her PhD in Gender Studies 2015 at the University of Sussex.

Research and scholarship

My research focuses on the way that feminine gender identities are constructed and mediated through consumer culture. I am the author of the book Consumer Sexualities, which looked at women’s experiences of shopping for and using ‘sexy’ products. My recent work focuses on critiques of excessive consumption in beauty YouTube ‘anti-hauls’ and the gendered body in Covid-19, and I am developing a project researching sustainable social media influencers.


I am currently teaching on undergraduate modules including Social Media and Society and Visual Pleasures, and the MA module Doing Media Research.


School of Humanities
Chancellor's Building
Keele University
Tel: +44 (0) 1782 733109

Head of School
Dr Nick Seager
Room: CBB1.038 (Chancellor's Building, 'B' Extension)
Tel: +44 (0) 1782 733142

School and college outreach
Tel: +44 (0) 1782 734009