Join our two-day workshop focused on maximising marketing and sales strategies to drive growth in your business. This fully funded Base Camp features expert speakers in marketing, communications and sales and is open to innovative and ambitious early-stage small business owners and entrepreneurs based in Stoke-on-Trent or Staffordshire.

Thursday 26 & Friday 27 January 2023

What you will cover

  • Communicating brand values - the principles of public relations and media communications.
  • Introduction to social media for business, including looking at different platforms, sharing content that works and monitoring success.
  • Creating engaging content, using different methods to communicate with your audience.
  • How to use a powerful narrative to reach your audience.
  • Sales models and behaviour of individuals and organisations.
  • The two days will conclude with a chance to deliver a sales pitch, receiving feedback from our experienced panel.

Delivered by experts

Louise Third, MBE, Director at Integra Communications Ltd - Base Camp Facilitator

Photograph of Louise Third MBE, Director at Integra Communications Ltd  - Base Camp Facilitator With over 30 years providing public relations support to the UK enterprise sector, including working with successive governments on campaigns to encourage more start-ups, Louise will be hosting the Base Camp, sharing her expertise throughout the workshop as well as delivering a dedicated session on using public relations to communicate brand values.

“Every owner of a small business deserves to reward themselves time away from the office to learn. It’s how we all grow better at what we do. I’m looking forward to working with Keele, our marketing experts, and this new cohort of Base Campers. We’ll cover lots of ground in two days, so sign up now.”

Participants will receive a copy of Louise’s book, PR on a beermat: What every entrepreneur, freelancer and small business owner needs to know about Public Relations.

Delivered in person, sessions will take place in the Denise Coates Foundation Building, Keele University on:

Thursday 26 January 2023
Friday 27 January 2023

Participants will need to attend all sessions to complete the course.

There is no cost to your business for the programme, only your time. All sessions are fully-funded, with part-funding provided via the European Regional Development Fund (ERDF).

The programme is open to early-stage and established small business owners, aspiring entrepreneurs and entrepreneurial social innovators, whose business is at least 60% business-to-business (B2B) sales.

Applicants must be an owner, director or employee of a registered business in the Stoke-on-Trent or Staffordshire area. Unfortunately, agriculture, finance, business-to-consumer (B2C), retail and fisheries sector businesses are ineligible.

Spotlight Speakers

Sarah Cresswell

Sarah Cresswell
CEO of Mondrem CIC

LinkedIn Profile

  • Mondrem CIC is a not-for-profit consultancy company which helps make public services brilliant places to work and thrive. At its heart, their marketing campaign needs to focus on generating interest and building a belief that it can be trusted, can decipher complexity into clarity, and has an authentic purpose. During the session Sarah will talk about their marketing approach and how they instil these values without explicitly mentioning them.
Adam Konowe

Adam Konowe
Senior Vice President, Marketing at Edelman

LinkedIn Profile

  • Edelman is a global communications firm that partners with businesses and organisations to evolve, promote and protect their brands and reputations. During his session, Adam will give an introduction to business-to-business branding and marketing communications, with case studies illustrating application to SMEs.
Assim Ishaque

Assim Ishaque
The Entrepreneurs Trust

LinkedIn profile

  • Award winning inventor, serial entrepreneur, speaker on commercialisation, mentor, coach and crowdfunding specialist, Assim is the founder of The Entrepreneurs Trust and creative toy company Simbrix. During the session Assim will share his experience of creating engaging content, using podcasts, blogs, and videos to communicate with your audience.
Baasit Siddiqui

Baasit Siddiqui
Managing Director, Siddiqui Education Ltd.

LinkedIn Profile

  • Baasit Siddiqui has combined his ten years teaching experiences with his unique journey and television connections as one of the ‘Siddiqui’s’ on the BAFTA and NTA winning television show ‘Gogglebox’, to educate, motivate and develop the skills of disadvantaged school children across the nation. During this workshop Baasit will focus on how to use a powerful narrative to convey your message effectively.

Can't make this Base Camp?

The Base Camp programme is a series of fully-funded masterclasses to strengthen leadership skills whilst also discovering the skills, tools, and techniques that will support your organisation. If you are an innovative and ambitious early-stage or established small business owners based in Stoke-on-Trent and Staffordshire complete our enquiry form to be notified of our next Base Camp or get in touch to discuss further. | 01782 733001 

ERDF landscape logo The New Enterprise Base Camp is delivered through the Keele University Science & Innovation Park Smart Innovation Hub (Ref: 32R17P01691). This programme is part-funded through the European Regional Development Fund (ERDF) as part of the England 2014 - 2020 European Structural and Investments Funds (ESIF) Growth Programme.