Has your business got a mountain to climb?

The New Enterprise Base Camp offers innovative and ambitious early-stage and established small business owners who are based in Stoke-on-Trent and Staffordshire, a fully-funded online masterclass to strengthen leadership skills whilst also discovering the skills, tools, and techniques that will support your product and/or service development following the Coronavirus pandemic.

Recover, grow and thrive

Please note the current cohort has been filled, if you are intrested in applying for our next cohort in 2022 please apply here.

The outbreak of COVID-19 and subsequent measures to keep people safe, has seen a number of challenges for businesses, but also opportunities for entrepreneurs to thrive developing new innovative ideas and products.

Starting a business you can find yourself undertaking the role of the salesperson, financial manager, marketer, production department, PA and operational manager. What you really need is purpose and a plan, in short what you need is a fantastic inspirational leader - the revelation is - that is you!

The New Enterprise Base Camp aims to give you the tools and skills necessary to strengthen your leadership and product and/or service offer to continue the climb.

The programme will help you to fully realise your goals by challenging the assumptions that underlie your business plan and validate your products. 

Successful applicants will have access to:‌


Spotlight Speakers

Louise Third, MBE

Louise Third, MBE
LinkedIn Profile

  • Director at Integre Communications Ltd
Assim Ishaque

Assim Ishaque
LinkedIn profile

  • Inventor, Entrepreneurial Speaker, Business Coach & Innovation Consultant
Claire Nicoll, MCIWM

Claire Nicoll, MCIWM
LinkedIn profile

  • CEO at Workbest & Women in Sustainability
Baasit Siddiqui

Baasit Siddiqui
LinkedIn profile

  • Company Director at Siddiqui Education
  • Features on C4 Gogglebox

What to expect

Upon being accepted onto the New Enterprise Base Camp, all sessions will be delivered online. Participants will be emailed secure live links for online masterclasses along with details on how to set up the breakout spaces with mentors.

Across the five sessions, you can expect to refine your business plan and your leadership skills, coverings subjects such as:

  • The innovation starts - journey, purpose and impact

  • Persuasive pitching

  • Business model innovation

  • Leadership for entrepreneurs

  • Communicating your value proposition

  • Managing money in your business

  • Sustainability in your business

  • Building a resilient business

All sessions take place between 9.00am - 12.00pm.

  • The next cohort is set to take place early 2022.
  • Dates are to be confimred. 

There is no cost to your business for the programme, only your time. All sessions are fully-funded via the European Regional Development Fund (ERDF)

The programme is open to early-stage and established small business owners, aspiring entrepreneurs and entrepreneurial social innovators.

Applicants must be an owner, director or employee of a registered business in the Stoke-on-Trent or Staffordshire area.

Applications Form

Apply below to be part of the next cohort taking place early 2022

Please fill out the application below and a member of the team will be in touch

ERDF landscape logo The New Enterprise Base Camp is delivered through the Keele University Science & Innovation Park Smart Innovation Hub (Ref: 32R17P01691). This programme is part-funded through the European Regional Development Fund (ERDF) as part of the England 2014 - 2020 European Structural and Investments Funds (ESIF) Growth Programme.