New for 2022

Marketing and Sales for Success

Join our two-day workshop focused on maximising marketing and sales strategies to drive growth in your business. This fully funded Base Camp features expert speakers in marketing, branding and sales and is open to innovative and ambitious early-stage small business owners and entrepreneurs who are based in Stoke-on-Trent and Staffordshire.

Closing date for applications - Friday 6 May 2022, 17.00 

What you will cover

  • Who are your audience? The tools to understand and listen to your customers / clients.
  • Creating and maintaining a brand, building a culture within and beyond your organisation.
  • Developing a marketing strategy
  • Creating and delivering a marketing campaign
  • Communicating to your audience across different mediums, whether this be social channels, e-mail or traditional print media.
  • Lead optimisation and complex sales

Delivered in person, sessions will take place in the Denise Coates Foundation Building, Keele University on:

Thursday 12 May 2022
Friday 13 May 2022

Participants will need to attend all sessions to complete the course.

There is no cost to your business for the programme, only your time. All sessions are fully-funded, with part-funding provided via the European Regional Development Fund (ERDF).

The programme is open to early-stage and established small business owners, aspiring entrepreneurs and entrepreneurial social innovators, whose business is at least 60% business-to-business (B2B) sales.

Applicants must be an owner, director or employee of a registered business in the Stoke-on-Trent or Staffordshire area. Unfortunately, agriculture, finance, business-to-consumer (B2C), retail and fisheries sector businesses are ineligible.

Spotlight Speakers

Adam Konowe

Adam Konowe
Senior Vice President, Marketing at Edelman

LinkedIn Profile

  • Edelman is a global communications firm that partners with businesses and organisations to evolve, promote and protect their brands and reputations. Adam specialises in business-to-business and business-to-government marketing communications. He is also an adjunct professor of communication at American University in Washington, D.C., teaching classes at the undergraduate and graduate levels. Earlier, he spent seven years in live television as a producer and director.
Louise Third, MBE

Louise Third, MBE
Director at Integra Communications Ltd

LinkedIn Profile

  • Over 20 years providing public relations support to the UK enterprise sector, including working with government on campaigns to encourage more start-ups. Previous experience as a small business adviser through local enterprise agencies and developing new projects and campaigns to help start-up firms. Louise was appointed a Member of the Order of the British Empire (MBE) for services to enterprise and charity in the New Year 2016 Honours List.
Baasit Siddiqui

Baasit Siddiqui
Managing Director, Siddiqui Education Ltd.

LinkedIn Profile

  • Baasit Siddiqui has combined his ten years teaching experiences with his unique journey and television connections as one of the ‘Siddiqui’s’ on the BAFTA and NTA winning television show ‘Gogglebox’, to educate, motivate and develop the skills of disadvantaged school children across the nation. During this workshop Baasit will focus on how to use a powerful narrative to convey your message effectively.

Can't make this Base Camp?

The Base Camp programme is a series of fully-funded masterclasses to strengthen leadership skills whilst also discovering the skills, tools, and techniques that will support your organisation. If you are an innovative and ambitious early-stage or established small business owners based in Stoke-on-Trent and Staffordshire complete our enquiry form to be notified of our next Base Camp or get in touch to discuss further.

gateway@keele.ac.uk | 01782 733001 

ERDF landscape logo The New Enterprise Base Camp is delivered through the Keele University Science & Innovation Park Smart Innovation Hub (Ref: 32R17P01691). This programme is part-funded through the European Regional Development Fund (ERDF) as part of the England 2014 - 2020 European Structural and Investments Funds (ESIF) Growth Programme.