Planning copy
Plan what you are going to write:
- Key messages What is your key message? What are you trying to achieve?
- Goals What is its purpose/goal? E.g to inform, to promote, to educate, to persuade, to inspire, etc.
- Audience Who is the target audience? Think of them in terms of age, language ability, level of education, level of expertise on the topic, etc.
- User needs Why is the target audience visiting the web page? What information will they be looking for? Tip: Try to think as a member of your target audience and list the questions they need answers to. Write these questions as headings and under each make a note of the points that need to be covered.
