Dr. Masi Noor

Title: Lecturer in Psychology
Phone: +44 (0)1782 732946
Email: m.noor@keele.ac.uk
Location: Dorothy Hodgkin building 1.70
Contacting me:
Noor Masi 200x200
  • University of Sussex, United Kingdom, Ph.D. in the Social Psychology of Intergroup Forgiveness across Chile and Northern Ireland
  • University of Ulster, United Kingdom, BSc (Hons, First Class) Applied Psychology
  • Co-founder of the Forgiveness Toolbox (www.theforgivenesstoolbox.com)
  • German Abitur
  • Born in Kabul, Afghanistan
  • Speaks Farsi, German, & Dari



I am a social psychologist. My main line of research is to understand the psychology of forgiveness. I study why people forgive, what enables them to forgive and what stops them to forgive. Most centrally, I am interested in studying when forgiveness may heal and when it may actually harm; and how forgiveness is best to be communicated?

To understand the psychology of forgiveness, one has to understand the psychological experiences of victimhood and perpetratorhood. Surprisingly, there is a great deal of overlap between such experiences. One such overlap concerns both parties' motivation to compete over their suffering. Hence, I developed the concept of Competitive Victimhood in 2008 and since then studied it across different conflicts settings, such as Northern Ireland, Chile, and Palestine-Israel. Our work shows that competitive victimhood is a major obstacle to forgiveness and conflict resolution in general.

Public Service

The above work has led to a collaboration with the Forgiveness Project, a London-based charity, who kindly helped to me develop a Forgiveness Toolbox based on real-life stories of victims and perpetrators from around the world. The website has so far attracted nearly 17,000 visitors from 141 countries. 

You can listen to my interview on the toolbox with the BBC Word Service's Health Check Programme here: 


Motivated Ph.D. candidates are welcome to contact me to discuss possible research ideas along my research interests.   

Successfully completed PhD supervision:

  • Mark Carew (2015)
  • Caroline Wood (2012)
  • Noor, M., Vollhardt, J., Mari, S., & Nadler, A. (in press). The social psychology of collective victimhood. European Journal of Social Psychology.
  • Noor, M., & Nazneen, S. (in press). To connect is to be influenced: What determines a third-party’s forgiveness attitudes to conflicting groups’ violent partisan members. Asian Journal of Social Psychology.
  • Noor, M., Reed, H., & Doosje, B. (in press). Prejudice in the Pub: How alcohol & ideology loosen the tongue? The Journal of Social Psychology.
  • Noor, M., & Cantacuzino, M. (contract signed). Forgiveness is really strange. London: Jessica Kingsley Publishers.
  • Noor, M. (2016). Suffering need not beget suffering: Why we forgive. Current Opinion in Psychology, 11, 100-104.
  • Noor, M. (2016). Must suffering beget suffering? The Psychologist, 29, 108-113.
  • Noor, M., Branscombe, N. R., & Hewstone, M. (2015). When group members forgive: Antecedents and consequences. Group Processes & Intergroup Relations, 18, 577-588.
  • Noor, M., Shnabel, N., Halabi, S., & Doosje, B. (2015). Peace vision and its socio-emotional antecedents: The role of forgiveness, trust and inclusive victim perceptions. Group Processes & Intergroup Relations, 18, 644-654.
  • Gonzalez, R., Manzi, J., & Noor, M. (2013). Identidad social y emociones intergrupales: Antecedentes de las actitudes de Perdón y reparación política en Chile. (Social identities and intergroup emotions: forgiveness attitudes and political reparation in Chile). PSYKHE, 22, 129-146.
  • Shnabel, N., Halabi, S., & Noor, M. (2013). Overcoming competitive victimhood and facilitating forgiveness through re-categorization into a common victim and perpetrator identity. Journal of Experimental Social Psychology, 49, 867-877.
  • Zagefka, H., Noor, M., & Brown, R. (2013). Familiarity breeds compassion: knowledge of disaster areas and willingness to donate money to the disaster victims. Applied Psychology: An International Review, 63, 640-654.
  • Noor, M., Shnabel, N., Halabi, S., & Nadler, A. (2012). When suffering begets suffering: The Psychology of competitive victimhood between adversarial groups in violent conflicts. Personality and Social Psychology Review, 16, 351-374. 
  • Shnabel, N., & Noor, M. (2012). Competitive victimhood among Jewish and Palestinian Israelis reflects threats to their identities: The perspective of the Needs-Based Model. In K. Jonas, T. A. Morton (Eds.), Restoring Civil Societies: The psychology of intervention and engagement following crisis. (pp.192 - 207). UK: John Wiley & Sons, Inc.
  • Zagefka, H., Noor, M., & Brown, R. (2012). Eliciting donations to disaster victims: Psychological considerations. Asian Journal of Social Psychology, 15, 221-230.
  • Noor, M. (2011). Rebels with a psychological cause. The Psychologist, 24, 398-399.
  • Gonzalez, R., Manzi, J. & Noor, M. (2011). Intergroup forgiveness and reparation in Chile: The role of identity and intergroup emotion. In L. R. Tropp & R. Mallett. (Eds.), Beyond prejudice reduction: Pathways to positive intergroup relations. (pp.221 – 240). Washington D.C.: Psychology Press.
  • Kosic, A., Noor, M., & Mannetti, L. (2011). The propensity toward reconciliation among young people in Northern Ireland and Croatia: The role of conflict management styles within the family. Group Process Intergroup Relations, 15, 1-17.
  • Zagefka, H., Noor, M., Brown, R., Randsley de Moura, G. & Hopthrow, T. (2011). Donating to disasters victims: Responses to natural and humanly caused events. European Journal of Social Psychology, 41, 353-363.
  • Noor, M., Brown, R., Taggart, L., Fernandez, A. & Coen, S. (2010). Intergroup identity perceptions and their implications for intergroup forgiveness: The Common Ingroup Identity Model and its efficacy in the field. Irish Journal of Psychology, 31, 151-170.
  • Noor, M., Brown, J. R., Gonzalez, R, Manzi, J. & Lewis, C. A. (2008). On positive psychological outcomes; what helps groups with a history of conflict to forgive and reconcile with each other? Personality and Social Psychology Bulletin, 34, 819-832. 
  • Noor, M., Brown, J. R & Prentice, G. (2008). Precursors and mediators of intergroup reconciliation in Northern Ireland: a new model. British Journal of Social Psychology, 47, 481- 495.
  • Noor, M., Brown, J. R., & Prentice, G. (2008). Prospects for intergroup reconciliation: Social psychological predictors of intergroup forgiveness and reparation in Northern Ireland and Chile. In A. Nadler, T. Malloy & J. D. Fisher (Eds.), Social Psychology of Inter-group Reconciliation: From violent conflict to peaceful co- existence - going beyond victimization, guilt and distrust. (pp. 97 – 114). Oxford: Oxford University Press.
  • Hewstone, M., Cairns, E., Voci, A., McLernon, F., Niens, U. & Noor, M. (2004). Intergroup forgiveness and guilt in Northern Ireland: The social psychological dimensions of 'The Troubles'. In N., Branscombe & B., Doosje. (Eds.), Collective guilt: An international perspective. (pp. 193 – 215). NY: Cambridge University Press.

I mainly teach basic and advanced modules on (applied) social psychology, including applied intergroup conflict. 


  • 2013 - Recipient of the ‘Rising Star’ title of the Association of Psychological Science.
  • 2011 - Recipient of the Early Career Award of the American Psychological Association’s Society for the Study of Peace, Conflict, and Violence.


  • 2016 - Uncovering laypeople’s beliefs of suicide: Enabling better early suicide detection British Academy (£8,600)
  • 2016 - Ph.D. scholarship grant from Liverpool John Moores University (£42,000)
  • 2015 - Can real-life drama protect LGBT adolescents from stigma?
  • Richard Benjamin Trust (£10,000)
  • 2015- Determinants of intergroup contact quality in mixed physical ability context 
  • British Academy (£10,000)
  • 2015 - Reviving the practice of field experiments: Developing a network of field researchers European Association of Social Psychology (2,000 Euro)
  • 2014 - International conference on collective victimhood in Verona, Italy 
  • European Association of Social Psychology (6,000 Euro)
  • 2013 - Skills acquisition & development of collaborative research network at the Dept. of Psychology, University of Amsterdam, The Netherlands 
  • British Academy (£10,000)
  • 2012 - Ph.D. scholarship grant from Christ Church University (£36,000)
  • 2010 - Travel grant to develop collaborative research network in Israel
  • Tel Aviv Yaffo Academic College in Israel ($6,900) 
  • 2008 - Ph.D. scholarship grant from Christ Church University (£30,000)
  • 2008 - Competitive Victimhood & Forgiveness in post-Pinochet Chile British Academy (£6,000)