Managing Director, Teal Legal

Sally Holdway

Teal Legal is leading the way in delivering conveyancing services that are fit for the 21st Century, thanks to support from Keele University.

Founded by Sally Holdway in 2018, the LawTech business wanted to reduce some of the burden involved in the home buying process by developing digital solutions as an alternative to traditional paper-heavy procedures.

In order to accelerate the development of this technology, Sally approached Keele University with her idea of a Home Owner’s Passport – an app that provides home movers with a way to complete their conveyancing forms via their mobile devices and to see information on how far along the process they are.

“We’ve been involved with two innovation support programmes with Keele University. The first one was fundamental to assisting us to build our prototype app, working with a Keele graduate and enabling us to launch our very first product.

“Working and collaborating with Keele has really fast-tracked the development of our app. It’s meant that we’ve been able to bring products to market much faster, and also put us on a national playing field. It also means that our customers’ home buying experience can be twice as fast than solely using the traditional methods.”

“Our journey working with Keele as an innovation company has been fantastic. The most exciting thing is that it’s taken us in directions that we didn’t expect when we started, which I think is really where the strength of working with academic institutions in the commercial world really comes into its own.


 Discover the Keele University support utilised by Teal Legal

Work together with Keele Univeristy

Find out more about the support available to organisations by contacting with the Keele Gateway 

gateway@keele.ac.uk | keele.ac.uk/gateway


ERDF, Midlands Engine and Research England logos The following support programmes available at Keele University are receiving funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020:

  • Keele University Science & Innovation Park Smart Innovation Hub (Ref: 32R17P01691);
  • Smart Energy Network Demonstrator (Ref: 32R16P00706);
  • Business Bridge (Ref: 32R18P02530);
  • Innovation Centre Seven - IC7 (Ref: 32R19P03785).

The Department for Levelling Up, Housing & Communities (DfLUHC) (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund.