Finance and Marketing 

(2018 Entry)

BA (Hons)

Keele’s Finance and Marketing degree brings together two exciting and important subjects into one combined study programme. Both subjects are taught by research experts within our internationally recognised Management School.

Combined Honours
Study abroad
Learn a language
International year
Placement year
3 years/ 4 years with international or placement year

UCAS code: NN35

View entry requirements

Course Overview

You will graduate with an excellent academic grounding for a number of lucrative careers in banking and financial services, marketing or business. The Finance modules on this course will provide you with a framework for understanding real world and theoretical financial markets, risk and investment. You will consider ways of interpreting and presenting financial information by using industry standard software such as Bloomberg in our dedicated computer laboratory. In the Marketing modules, you will explore markets, brands and consumers, appreciate their behaviours and learn how to understand and communicate with them.

You will learn about branding strategies and digital marketing and understand how to plan and implement successful marketing campaigns. You can further gain practical experience and apply your learning by opting to take a placement year between years two and three of your studies. Giving you the chance to experience organisational life for yourself, the placement is ideal for honing vital communication and team-working skills for future employment.

What will this mean for my future?

Your Finance and Marketing degree from Keele will prepare you for a wide choice of careers. You might choose to work in a field directly related to either finance or marketing or to use your transferable skills to do something different. Career options for you would include working as an investment analyst, financial trader, market researcher, PR, management consultant, banker, investment banker, chartered or management accountant or journalist. You could also decide to undertake postgraduate study in either subject.

Indicative modules

First year

  • Accounting Principles
  • Management in Context
  • Marketing Principles
  • Economics of Financial Markets
  • Quantitative Methods
  • Introduction to Microeconomics
  • Business Law
  • British and Global Economy

Second year

  • Asset Pricing
  • Introduction to Econometrics
  • Portfolio Choice
  • Understanding the Consumer
  • Digital Marketing and Communications
  • Marketing Research

Third year

  • Strategic Marketing Management
  • Corporate Finance
  • Risk Management with Derivatives
  • Marketing and Globalisation
  • International Finance
  • Applied Financial Analysis
  • Business Strategy
  • Contemporary Retail Environments
  • Consuming Cultures
  • Digital Marketing in Practice


Leigh-Anne Hawkins

Leigh-Anne Hawkins

"The lecturers are friendly, kind and helpful and add to the community atmosphere of the university"

Accounting and Finance, 2017