Finance and Marketing 

(2018 Entry)

BA (Hons)

BloombergKeele’s Finance and Marketing degree brings together two exciting and important subjects into one combined study programme. Both subjects are taught by research experts within our internationally recognised Management School.

Combined Honours

Combined Honours degrees allow you to study two different subjects in one degree. Find out more about Combined Honours degrees.


Study abroad
Learn a language
International year
Placement year
3 years/ 4 years with international or placement year

UCAS code: NN35

View entry requirements

Course Overview

You will graduate with an excellent academic grounding for a number of lucrative careers in banking and financial services, marketing or business. The Finance modules on this course will provide you with a framework for understanding real world and theoretical financial markets, risk and investment. You will consider ways of interpreting and presenting financial information by using industry standard software such as Bloomberg in our dedicated computer laboratory. In the Marketing modules, you will explore markets, brands and consumers, appreciate their behaviours and learn how to understand and communicate with them.

You will learn about branding strategies and digital marketing and understand how to plan and implement successful marketing campaigns. You can further gain practical experience and apply your learning by opting to take a placement year between years two and three of your studies. Giving you the chance to experience organisational life for yourself, the placement is ideal for honing vital communication and team-working skills for future employment.

What will this mean for my future?

Your Finance and Marketing degree from Keele will prepare you for a wide choice of careers. You might choose to work in a field directly related to either finance or marketing or to use your transferable skills to do something different. Career options for you would include working as an investment analyst, financial trader, market researcher, PR, management consultant, banker, investment banker, chartered or management accountant or journalist. You could also decide to undertake postgraduate study in either subject.

Indicative modules

First year

  • Accounting Principles
  • Management in Context
  • Marketing Principles
  • Economics of Financial Markets
  • Quantitative Methods
  • Introduction to Microeconomics
  • Business Law
  • British and Global Economy

Second year

  • Asset Pricing
  • Introduction to Econometrics
  • Portfolio Choice
  • Understanding the Consumer
  • Digital Marketing and Communications
  • Marketing Research

Third year

  • Strategic Marketing Management
  • Corporate Finance
  • Risk Management with Derivatives
  • Marketing and Globalisation
  • International Finance
  • Applied Financial Analysis
  • Business Strategy
  • Contemporary Retail Environments
  • Consuming Cultures
  • Digital Marketing in Practice

Course structure

Our degree courses are organised into modules. Each module is usually a self-contained unit of study and each is usually assessed separately with the award of credits on the basis of 1 credit = 10 hours of student effort.  An outline of the structure of the programme is provided in the tables below.

There are three types of module delivered as part of this programme. They are:

  • Compulsory modules – a module that you are required to study on this course;
  • Optional modules – these allow you some limited choice of what to study from a list of modules;
  • Elective modules – a free choice of modules that count towards the overall credit requirement but not the number of subject-related credits.

Modules Summary

Marketing -  Each year you MUST take a minimum of 45 credits in Marketing achieved by taking two compulsory modules and one optional module. You must also take a minimum of 45 credits in your other principal subject. Your remaining 30 credits may be selected from the list of Marketing optional modules, modules from your other principal subject, or from the range of elective modules provided by other disciplines

Modules - Year One

Year 1 (Level 4)

Finance Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Introductory Microeconomics ECO-10028

15

Quantitative Methods 1 ECO-100261

15

   

British and Global Economy ECO-10025

15

   

Management in Context MAN-100182

15

   

Business Law LAW-10027

15

   

Accounting Principles MAN-100153

15

   

British and Global Economy ECO-10025

15

   

Academic English for Business Students (Part 1) ENL-900038

15

Semester two

 

Semester two

 

Economics of Financial Markets ECO-10017

15

Quantitative Methods 2 ECO-10027 4

15

   

Financial Accounting MAN-100245, 6

15

   

Multinational Enterprise Business Perspectives MAN-10023

15

   

Introductory Macroeconomics ECO-100297

15

Notes:

  1. This module is compulsory for anyone who does not have A Level Maths (or equivalent). The module cannot be taken by anyone who already had A Level Maths (or equivalent)
  2. Required if want to take Social Enterprise and Alternative Organising (MAN-20093) in year 2
  3. Required for those wanting to take Financial Accounting MAN-10024
  4. This Module will  be a prerequisite for ANY of the statistical/econometrics Modules in subsequent years, i.e. Statistics with Bloomberg, Introductory Econometrics ECO-20042, Applied Econometrics and Data Analysis (ISP) or if you are considering specialising in Economics in year 3
  5. Prerequisite Accounting Principles MAN-10015
  6. Required for those wanting to take Cost and Management Accounting MAN-20049 in year 2
  7. Required for those wanting to take International Finance in ECO-30037 in year 3
  8. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year

 

Marketing Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Marketing Principles MAN-10019

15

Global Business Environments MAN-10022

15

   

Accounting Principles MAN-10015

15

   

Quantitative Methods 1 ECO-100261

15

   

Introductory Microeconomics ECO-10028

15

   

Management in Context MAN-100182

15

   

Business Law LAW-10027

15

   

British and Global Economy ECO-10025

15

   

Academic English for Business Students (Part 1) ENL-900036

15

Semester two

 

Semester two

 

Consumer Behaviour

15

Quantitative Methods 2 ECO-10027 3 4

15

   

Multinational Enterprise Business Perspectives MAN-100235

15

   

Introduction to International Business MAN-10023

15

Notes:

  1. Not available for students with A Level Maths (or equivalent). For students without A Level Maths, wishing to take Quantitative Methods 2 (ECO-10027), you will need to take this module.
  2. Required for students wanting to study Social Enterprise and Alternative Organising MAN-20093 in Year 2.
  3. Prerequisite of either A Level Maths (or equivalent) OR Quantitative Methods 1 (ECO-10026).
  4. Need to take this if wanting to study Statistics with Bloomberg in the 2nd year.
  5. Live company project, recommended for those wishing to take a Placement Year.
  6. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.

Modules - Year Two

Year 2 (Level 5)

Finance Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Asset Pricing ECO-20041

15

Statistics with Bloomberg 1 2

 
   

Cost and Management Accounting MAN-200493

15

   

Professional Development MAN-200904

15

   

Banking ECO-20045

15

   

Academic English for Business Students (Part 1) ENL-900038

15

   

Academic English for Business Students (Part 2) ENL-900049

15

Semester two

 

Semester two

 

Portfolio Choice ECO-20044

15

Introduction to Econometrics ECO-200425,6

15

   

Social Enterprise and Alternative Organising MAN-200937

15

   

Corporate Governance and  Social Responsibility MAN-20082

15

Notes:

  1. Prerequisite Quantitative Methods 2 ECO-10027
  2. Required for those wishing to take Introduction to Econometrics ECO-20042, Applied Econometrics or to specialise in Finance in Year 3
  3. Prerequisite Financial Accounting MAN-10024 and Accounting Principles MAN-10015
  4. Recommended for those considering a Placement Year
  5. Prerequisite Statistics with Bloomberg. This Module is required for those wishing to take Applied Econometrics  in year 3
  6. Note you must do an ISP/Dissertation in year 3 in either this subject or the other subject area - if wishing to do the Data Analysis ISP, then this module becomes compulsory.
  7. Prerequisite Management in Context MAN-10018
  8. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.
  9. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year

 

Marketing Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Advanced Consumer Behaviour  

15

Services Marketing MAN-20060

15

   

Statistics with Bloomberg 1

15

   

Professional Development MAN-200902

15

   

Marketing in Society MAN-20062

15

   

Academic English for Business Students (Part 1) ENL-900035

15

   

Academic English for Business Students (Part 2) ENL-900046

15

Semester two

 

Semester two

 

Digital and Marketing Communications MAN-20085

15

Marketing Research MAN-200593

15

   

Social Enterprise and Alternative Organising MAN-200934

15

   

Corporate Governance and  Social Responsibility MAN-20082

15

Notes:

  1. Prerequisite Quantitative Methods 2 (ECO-10027)
  2. Recommended for those considering a Placement Year
  3. Note you must do an ISP/Dissertation in year 3 in either this subject or the other subject area - if wishing to do the Marketing ISP Marketing Insights ISP MAN-30058 then you need to take this module or another research methods module.
  4. Prerequisite Management in Context MAN-10018
  5. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.
  6. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year

 

Modules - Year Three

Year 3 (Level 6)

Finance Year 3 (Level 6)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Corporate Finance ECO-30039

15

choose at least one of the following:

 
   

Risk Management with Derivatives ECO-30048  1

15

   

Applied Econometrics 2

15

   

Additional options

 
   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900045

15

   

Academic Business English ENL-900056

15

Semester two

 

Semester two

 

None

 

Labour Economics ECO-30046

15

   

International Finance ECO-30037 3

15

   

Analysing Company Performance (ISP) MAN-30064

15

   

Data Analysis (ISP) 4

15

Note:

  1. Prerequisite Quantitative Methods 2 ECO-10027
  2. Prerequisite  Introduction to Econometrics ECO-20042
  3. Prerequisite Introductory Macroeconomics ECO-10029
  4. Prerequisite Applied Econometrics. Note you must do an ISP/Dissertation in either this subject or the other subject area.
  5. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.
  6. Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Marketing Year 3 (Level 6)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Strategic Marketing Management MAN-30063

15

Contemporary Retail Environments MAN-30053

15

   

Consuming Cultures MAN-30049

15

   

SME Live Project

15

   

Digital Marketing in Practice MAN-30067

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 

Marketing and Globalisation MAN-30060

15

Marketing Insights ISP MAN-300581

15

   

Brands and Branding MAN-30059

15

   

Current Ideas in Marketing MAN-30054

15

   

Marketing Simulation MAN-30069

15

Note:

  1. Prerequisite Marketing Research MAN-20059 OR equivalent research methods module. Note you must do an ISP/Dissertation in either this subject or the other subject area
  2. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.
  3. Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

 

Modules - Year Four

If you choose to specialise in Finance in your final year you will study the following modules:

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Corporate Finance ECO-30039

15

choose a minimum of one of the following:

 

Risk Management with Derivatives ECO-30048  1

15

Applied Econometrics 2

15

   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900045

15

   

Academic Business English ENL-900056

15

Semester two

 

Semester two

 

None

 

Choose a minimum of one of the following:

 
   

Data Analysis (ISP) 3

15

   

Analysing Company Performance (ISP) MAN-30064

15

   

Choose a minimum of one of the following:

 
   

International Finance ECO-30037 4

15

   

Labour Economics ECO-30046

15

   

Industrial Organisation ECO-30046

15

 

  1. Prerequisite Quantitative Methods 2 ECO-10027
  2. Prerequisite  Introduction to Econometrics ECO-20042
  3. Prerequisite Applied Econometrics.
  4. Prerequisite Introductory Macroeconomics ECO-10027
  5. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.
  6. Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

If you choose to specialise in Marketing in your final year you will study the following modules:

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 
   

choose a minimum of one of the following:

 

Strategic Marketing Management MAN-30063

15

Contemporary Retail Environments MAN-30053

15

   

Consuming Cultures MAN-30049

15

   

Options

 
   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 

Marketing Insights ISP MAN-300581

15

Brands and Branding MAN-30059

15

Marketing and Globalisation MAN-30060

15

Digital Marketing in Practice MAN-30067

15

   

Marketing Simulation MAN-30069

15

Notes:

  1. Prerequisite Marketing Research MAN-20059.
  2. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.
  3. Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

Students may choose to study elective modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to Marketing.
  • Modules in other subjects in which they may have a particular interest.
  • Modules designed to help students for whom it is not their first language to improve their use of English for Academic Purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Russian, Japanese and Chinese (Mandarin).
  • Modules related to the development of graduate attributes, student volunteering, and studying abroad as part of the University’s exchange programme.

 

For further information on the content of modules currently offered please visit: www.keele.ac.uk/recordsandexams/az








Leigh-Anne Hawkins

Leigh-Anne Hawkins

"The lecturers are friendly, kind and helpful and add to the community atmosphere of the university"

Accounting and Finance, 2017