Sports Business Management - MSc

Study the fast-moving sports industry and shape your business expertise on our Sport Business Management MSc. Capitalise on your enthusiasm for sport and your ambition to secure a career in this dynamic sector on a programme designed to develop your sports industry knowledge and business skills, enabling you to take full advantage of the sector's excellent career potential.

Month of entry

  • September, January

Mode of study

  • Full time, Part time


Subject area

  • Business and Management, Sport

Fees for 2024/25 academic year

  • UK - Full time £12,700 per year. Part time £7,000 per year.
    International - £21,900 per year.

Duration of study

  • 1 year full time, 2 years part time

Why study Sports Business Management at Keele University?

Gain a 360 degree view of the global sports industry
Acquire essential business skills and sports industry insight
Unique opportunity to study and interact with entrepreneurs and business owners based in the Smart Innovation Hub
Gain substantial practical experience through a consultancy, entrepreneurship or work placement project
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Postgraduate Study at Keele Business School

As a postgraduate student at Keele Business School you will benefit from being taught in small groups by lecturers who are recognised experts in their fields.

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Sports Business Management at Keele

Dr Matthew Hutchinson is Programme Lead and Lecturer in Sports Business Management at Keele University. Previously to working at Keele, Matthew worked at Manchester Metropolitan University as a lecturer in Sport Marketing and Policy, and has also worked in several roles outside of academia, including at a sports insights marketing agency, football club charities, and women’s football clubs.

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Keele Postgraduate Association

Keele University is one of a handful of universities in the UK to have a dedicated students' union for postgraduate students. A fully registered charity, Keele Postgraduate Association serves as a focal point for the social life and welfare needs of all postgraduate students during their time at Keele.

KPA interior

Hugely popular, the KPA Clubhouse (near Horwood Hall) provides a dedicated postgraduate social space and bar on campus, where you can grab a bite to eat and drink, sit quietly and read a book, or switch off from academic life at one of the many regular events organised throughout the year. The KPA also helps to host a variety of conferences, as well as other academic and career sessions, to give you and your fellow postgraduates the opportunities to come together to discuss your research, and develop your skills and networks.

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