Digital Marketing - MSc

Creativity and analysis are at the centre of marketing in the digital age and expertise in digital marketing is a highly valued skill. Our Digital Marketing MSc provides a focused pathway for you to gain the knowledge, skills, experience and aptitude to advance your marketing career in today's fast-paced and global digital marketing environment.

Month of entry

  • September, January

Mode of study

  • Full time, Part time


Subject area

  • Business and Management

Fees for 2024/25 academic year

  • UK - Full time £12,700 per year. Part time £7,000 per year.
    International - £21,900 per year.

Duration of study

  • 1 year full time or up to 20 months with entrepreneurship or placement pathway. 2 years part time or up to 24 to 36 months depending on pathway.

Why study Digital Marketing at Keele University?

This programme is professionally accredited by the Chartered Institute of Marketing (CIM)
Unique opportunity to study and interact with entrepreneurs and business owners based in the Smart Innovation Hub, the first to be located directly in a Business School
Expand your professional network at the university’s Global Challenge lecture series, where key speakers provide fresh perspectives on the political, ethical and intellectual problems we face as a world today
Taught by leading experts in marketing, branding and strategic management, whose specialist knowledge spans topics such as digital marketing, consumer behaviour, branding and nostalgia marketing
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Professionally-accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, our master’s degree has a key aim: to prepare you to make an impact in the real world of work. That’s why, unlike some other courses, the move to digital first and the society-driven demand for increased sustainability and ethical behaviour are embedded into our programme. For those new to marketing, we’ll quickly bring you up to speed with basic and then advanced digital marketing theory.

Chartered Institute of Marketing Accredited Degree logo


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"I felt a great sense of belonging that stemmed from the supportive network that the University provides for all of its students. During my studies, I found that my lecturers' were always willing to offer additional help and guidance when asked which helped me, and many others, to flourish and achieve our academic potential. "

Mairi, MA Marketing Graduate

PRME Champions

Keele Business School (KBS) has been selected for the 2024-2025 cohort of PRME Champions. Consisting of 47 businesses and management schools from around the world, The Principles for Responsible Management Education (PRME) is an initiative of the United Nations Global Compact, focused on raising the bar for sustainable business education. More information about PRME Champions can be found here.

The logo for PRME champions

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Postgraduate Study at Keele Business School

As a postgraduate student at Keele Business School you will benefit from being taught in small groups by lecturers who are recognised experts in their fields.

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Keele Postgraduate Association

Keele University is one of a handful of universities in the UK to have a dedicated students' union for postgraduate students. A fully registered charity, Keele Postgraduate Association serves as a focal point for the social life and welfare needs of all postgraduate students during their time at Keele.

KPA interior

Hugely popular, the KPA Clubhouse (near Horwood Hall) provides a dedicated postgraduate social space and bar on campus, where you can grab a bite to eat and drink, sit quietly and read a book, or switch off from academic life at one of the many regular events organised throughout the year. The KPA also helps to host a variety of conferences, as well as other academic and career sessions, to give you and your fellow postgraduates the opportunities to come together to discuss your research, and develop your skills and networks.

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