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Global Media and Culture

Mode of study: Full time, Part time
Start date: October 2021
Duration of Study: 1 Year full-time or 2 years part-time

Subject Area: Media Studies
FEES (2021/22 academic year): UK/EU - FT £8,000 / PT £4,400; International - £16,000

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Programme specifications

Course Overview

Media and Cultural Studies is an exciting and developing discipline that draws together theories and practices from a range of disciplines such as Media Studies, Film and Television Studies, English and Sociology.

Adam Grüning, MA Global Media and Culture student

"I love how independently led the MA is, you can steer it to find and suit your own research interests" - read more about Adam Grüning, MA Global Media and Culture student

Course structure

How the course is taught

The Programme is able to draw from academic expertise in Media, Communication and Culture, Film Studies and English, providing a wide range of modules that cover areas from critical theory and analysis to creative practice. The Masters programme comprises core modules in Research Skills and Doing Media Research, Mediated Communications: Theory and Practice and Globalisation, Media, Culture, and optional modules in Creative Media Practice, Dissent Studies. Following the taught element of the course you can choose to pursue either a dissertation topic or an advanced media project under the supervision and guidance of a relevant member of the teaching team.

Assessment

The MA has a range of assessments, with options to specialise in the 2nd half of the year depending your own skills and strengths, or whether you want to focus on media analysis (producing an original dissertation) or creative practice (producing a short film, photography exhibit, or installation). Other assessments include posters, portfolios, presentations, essays, annotated bibliographies, and the creation of marketing campaigns. ‌

Taught Modules

The list of modules below are offered in the 2018/19 academic year. We expect to offer the same modules in the future but this may change due to staff availability. If the modules change we will inform you during the admissions process.

Core Taught Modules

Research Skills in Media and Cultural Studies

The purpose of this module is to provide students with the research skills necessary to complete masters level work in Media and Cultural Studies. The module is designed to teach students to cite and reference rigorously, construct reading lists, critically analyse texts, complete internet research and assess the relative validity of secondary sources taken from the internet, and plan and write essays.

Doing Media Research

The purpose of this module is to provide students with a Masters-level introduction to methodological issues in the discipline of media and cultural studies. As such, the module considers notions of method and methodology, explores the construction of meaning in texts, and practices literary and film analysis. Moving beyond these methods, the module looks at ethnographic approaches to research, interviewing, and addresses issues of ethics. Finally, the module provides guidance on doing literature searches and surveys and explains the mechanics of writing a Masters level thesis.

Globalisation, Culture, Media

This module focuses on the impact of the processes of globalisation on contemporary culture and society. It will give you the skills and knowledge to analyse critically a variety of theoretical perspectives on processes of globalisation, and enable you to apply cultural theories of globalisation to a variety of substantive examples. The specific topics that are studied on the module may include diaspora and diasporic culture; the rise of alternative media politics; the cultural politics of globalisation through an exploration of everyday life; anti-capitalist culture; and the rise of fundamentalism.

Mediated Communications: Theory and Practice

This module focuses on the dynamics promotional communication employing different media. It will give you the skills, knowledge and understanding to devise and execute promotional communication campaigns using a variety of different media. The module systematically examines the advantages and limitations of key media forms such as photography, TV and new media in relation to promotional communication; you will do this by critically examining advertising case studies. We will also be examining historical shifts in the global media landscape, focusing on the recent emergence of hybrid media forms and convergent media systems and how these developments affect promotional communication.

Optional Modules

In semester 2, you can choose to take either:

Creative Media Practice* or
Dissent Studies

If English is not your first language, you may opt to take two 15-credit modules across semesters 1 and 2:

Academic English for Postgraduate Students
English for Media Professionals

In semester 3, you will study either a:

Media Project or
Dissertation

*Please note that students wishing to do the Media Project in semester 3 must take Creative Media Practice in semester 2.

Media Project or Dissertation

In semester 3, students undertake either a Media Project or Dissertation

Media Project

The media project involves the creation of a substantial media artefact; this could be a film, photographic work or an installation. You will be assigned a supervisor based on the medium in which you wish to work. You and your supervisor will agree upon a topic and you will work under their supervision to realise the project.

You will be assessed on the quality of the media artefact and a written catalogue where you document the aims and research informing the project and critically reflect on your media practice.

Examples of media projects by previous students include:

Hong’s Kitchen: Documentary film portraying the life of Hong, a female Chinese migrant to the UK who now runs a Chinese restaurant in Newcastle-under-Lyme. Produced by Yufan Xie, Shuang Zhao & Zhijian Hu (2018).
Photographic installation examining the camera as a tool for spectacle. Produced by Adam Gruning (2018).
World of Wedgwood- A series of six short promotional films. Produced by Jen Darby (2018).

Dissertation

The dissertation is a formal written academic project of 15,000 words maximum.

You will agree your dissertation topic with your supervisor who will guide and support you through the project. It will be based on your own research interests that you develop during taught modules. Supervisors will be assigned to you by the programme director who will match your interests with the academic expertise of staff in the School of Humanities and the Keele Management School .

Examples of dissertation projects by previous students include:

Beyoncé’s Lemonade: The Complexities of Race in Post-feminist Media Discourse, Camille Lummis, 2018
An insight into audience reactions to four popular advertisements aired during the Super Bowl and the FIFA World Cup, Jonathan Aldridge, 2018.
Social Media Framing: Mapping the Development and Framing of the Digital Counterpublic Discourses of #TakeAKnee, Eileen Bins, 2018.