Professor Qingan Huang, International business School, Guangdong University

Ethnic Diaspora Transnational Business: A study of Nigerian diaspora entrepreneurs


This study draws upon Bourdieu’s theory of practice (habitus, field, forms of capital), and the mixed embeddedness concept to the analysis of diaspora transnational business research. Much of the transnational business/marketing literature has paid limited attention to how immigrants exploit business/marketing opportunities across multiple locations. Rather, the existing body of knowledge relies on bi-focality of home/host country without acknowledging existing processes of multifocal cross-border commerce and the manner in which diaspora marketers exploit these. Accordingly, this study attempts to bridge the gap in the ethnic business research literature.


Dr Qingan Huang is a Professor at the International Business School, Guangdong University of Finance and Economics, China. He is the founding dean of this school. He also serves as a Senior Lecturer in Strategic Management at Royal Docks School of Business & Law, University of East London. His research interests include internationalization of SMEs, marketing, strategic leadership, entrepreneurship and China’s Belt and Road Initiative (BRI). He regularly presented his projects at the AoM and SMS annual meetings. He published papers in International Marketing Review, Journal of Business Ethics, International Journal of Entrepreneurial Behavior & Research and edited book chapters.

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Chancellor's A Building - CBA 0.001
Professor Qihai Huang
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+44 (0) 1782 734279