Dr Pattanapong Tiwasing (Patt or Oak) is a Lecturer (Assistant Professor) in Data Analytics and Economics at Keele Business School, Keele University. He holds a PhD in Agricultural and Applied Economics from Newcastle University. He is a bilingual academic, Thai and English, with breadth and depth of skills in data analysis and econometric modelling. Prior to this role, Pattanapong was a Researcher in Rural Enterprise at the Rural Policy Centre at Scotland's Rural College (SRUC) and used to work as a Research Fellow and Data Analyst at the Centre for Business in Society (CBiS) at Coventry University. Also, he was employed as a Research Associate in Rural Enterprise at the Centre for Rural Economy (CRE) at Newcastle University. Before pursuing his career in the UK, Pattanapong used to work as a Lecturer in Agribusiness at Chandrakasem Rajabhat University in Bangkok, Thailand and a researcher at the Thai Health Promotion Foundation, which is affiliated with the Ministry of Public Health in Thailand.

Pattanapong's research interests encompass various areas, including Rural Enterprise, Small Business Economics, Rural Digital Economy, Online Business Networks, Spatial disparities in SME productivity, Economics of Digitalisation, Economics of Innovation, Big data analysis, Edible Insects and Sustainable Consumption, Food Security, and Agricultural Sustainability. Since 2018, he has successfully secured funding from both national and international organisations such as ESRC Productivity Insights Network (PIN), Department for Environment, Food and Rural Affairs (DEFRA), Department for Business, Energy and Industrial Strategy (BEIS), Enterprise Research Centre, Newton Fund Institutional Links, Scottish Government, and Thai Royal Government. He has served as both a principal investigator and co-investigator on these projects, collaborating with academics and government agencies to advance research in these areas. Additionally, he contributed his expertise as a grant reviewer for the British Council (Newton Fund) between 2018 and 2020. Currently Pattanapong serves as an Associate Editor (Quantitative Studies) of the International Journal of Entrepreneurship and Innovation. 

Research and scholarship

Areas of Expertise:

  • Rural Development Economics
  • Small Business Economics
  • Rural Digital Economy
  • Economics of Digitalisation
  • Economics of Innovation
  • Economics of Entrepreneurship
  • Spatial disparities in SME productivity
  • Edible insects
  • Sustainable consumption and production
  • Food security
  • Agricultural and Food Economics
  • Agricultural sustainability
  • Data Analytics
  • Quantitative studies

Previous and Current Research Funding:

  • 2023 - 2024: (CoI) Developing a toolkit for benchmarking entrepreneurial ecosystems across rural local authority districts in England funded by DEFRA's Economic Data Innovation Fund (£100,000)
  • 2022-2023: (PI) Insect farming as a future solution to sustainable agri-food systems in Scotland: A roadmap development funded by Scottish Environment, Food and Agriculture Research Institutions (SEFARI) (£10,694)
  • 2022: (CoI) Climate change, the land-based labour market and rural land use in Scotland: an evidence assessment funded by Scotland’s Centre of Expertise connecting Climate Change Research and Policy (CXC) (£33,171)
  • 2021-2022: (CoI) Export-readiness in the Thai edible insect industry: Devising a Roadmap funded by Newton Fund Institutional Link (£75,215)
  • 2021-22: (CoI) Graphic design and local economy development: A case study of Baan Moo Pottery Community in Thailand funded by Thai Ministry of Higher Education, Science, Research and Innovation (£10,000)
  • 2019-2020: (CoI) Counter-urbanisation and Entrepreneurial Emergence in Rural Areas, Department for Environment, Food and Rural Affairs funded by the Department for Environment Food and Rural Affairs (DEFRA) (£147,010)
  • 2019: (CoI) Spatial disparities in SME productivity in England funded by Enterprise Research Centre (ERC), University of Warwick and Department for Business, Energy and Industrial Strategy (BEIS) (£5,000)
  • 2018: (CoI) UK Industrial Strategy: Progressing Rural Contributions (2018) funded by ESRC Productivity Insight Network (PIN) (£10,000)
  • 2018: (PI) Spatial disparities in SME productivity: Evidence from the service sector in England funded by ESRC Productivity Insight Network (PIN) (Early Career Researcher Fund) (£2,500)

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