The New Enterprise Bootcamp

27 & 28 November 2019 

You’re invited to join a unique two-day Bootcamp that has been designed to support innovative and ambitious entrepreneurs and business owners that are in the early stages of their business life cycle.

funder logos The New Enterprise Bootcamp is delivered through the Keele University Science & Innovation Park Smart Innovation Hub (project reference: 32R17P01691). This programme is part-funded through the European Regional Development Fund (ERDF) as part of the England 2014 to 2020 European Structural and Investment Funds (ESIF) Growth Programme.

Aiming to give you the tools and skills necessary to strengthen your product and/or service offer, the course will help you to fully realise your goals by challenging the assumptions that underlie your business plan and validate your products.

Across the two days, participants will attend a number of sessions on specific aspects of business, with speakers from Keele University academics and directors as well as local businesses.

Sessions include:

The Right Product - Validating your Value Proposition
The Lean Start Method, Customer Discovery

Lean Start Methods and exercises
MVP, Introduction to BMC, developing a business plan

The Right Team with a Plan
Teambuilding, diversity, skills, strategy, leadership

Leadership in Innovation
Thought leadership, company culture, purpose, social enterprises

Persuasive Pitching
Pitch materials, pitch deck, putting together a persuasive pitch

The Right Resources – Money
Accessing the RIGHT Funding for your business
Partners Dains Accountants will be running sessions to help refine your financial tools effectively and understanding grants, debt financing and investment

Money Management Workshop
Understanding management accounts with a keen emphasis on cash flow management. Debt management

Being an Entrepreneur, Q&A panel
Presentations from actual entrepreneurs, case studies


The programme is open to start-up and early-stage business owners, aspiring entrepreneurs and entrepreneurial social innovators. These individuals must be looking to develop products and/or services, achieve scalable routes to market and achieve strategic business growth. Applicants must be an owner, director or employee of a registered business in the Stoke-on-Trent or Staffordshire area.

Yes, the programme is fully-funded and is no cost to you or your business other than your time.

This two-day Bootcamp will be held in the Smart Innovation Hub on 27-28 November 2019.

How to apply

Please complete the Expression of Interest form (available below) and send it to and a member of the team will be in touch to discuss next stages.

Expression of Interest form

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