Pam Schweitzer founded the Age Exchange Theatre Trust in 1983. It was the first full-time professional theatre company to specialise in touring reminiscence theatre across the UK and Europe and Pam remained its Artistic Director until 2005. In 1987 she created the first Reminiscence Centre, a hub for creative reminiscence activity, inter-generational work, professional training in reminiscence and community memory installations and exhibitions. She has produced 30 books of edited and illustrated reminiscences focusing on key themes in social history of the twentieth century and two recent books on Reminiscence Theatre (2007) and Reminiscence in Dementia Care (2008) for Jessica Kingsley Publishers. She continues to direct the European Reminiscence Network, which she founded in 1993, lecturing, directing and training in reminiscence and related fields. She is an Honorary Fellow of the University of Greenwich.