Dr. Sue Sherman

Title: Senior Lecturer in Psychology
Phone: +44 (0)1782 733384
Email: s.m.sherman@keele.ac.uk
Location: Dorothy Hodgkin Building 1.88
Role: Faculty Equality, Diversity and Inclusion Lead
Contacting me: In the vacation do email me for an appointment.

I joined the School in September 2005 having been a lecturer at the University of Sheffield (Department of Human Communication Sciences) and the University of Kent (Psychology Department). I have a multidisciplinary background (BSc (Hons) in Computational Linguistics, MA in Psycholinguistics, PhD in Cognitive Psychology), with current research interests predominantly in the domain of cognitive psychology as well as some aspects of health psychology.

I am a Senior Fellow of the Higher Education Academy, a Chartered Psychologist and an Associate Fellow of the British Psychological Society.

You can read more on my personal research blog here: drsuesherman.wordpress.com


My recent webinar reporting findings from my recent NSMI funded grant on what mothers of teenage girls know and think about HPV and cervical screening is available here: https://youtu.be/LaRThoCURog 

I am Associate Editor for the Journal of Cognitive Psychology (September 2017 - date)

Research visit to National University of Singapore, University of Sydney and University of Auckland (October 2015 - January 2016)

Awarded a Wellcome Small Grant to investigate Vaccinating boys against HPV: the parent perspective (November 2015)

Awarded a Santander Research Scholarship to fund a research visit to Australia and New Zealand (June 2015)

Extensive media coverage of BMJ paper about cervical cancer in older women (w/c 15th June 2015)

   Clip from BBC Breakfast News: http://www.bbc.co.uk/news/health-33130836

Nominated for a KeeleSU Student-Led Teaching Award for Best Personal Tutor (May 2015)

Nominated for a Keele Teaching Excellence Award (2015)

I was elected Chair of the BPS Cognitive Section (2014-2017)

I successfully completed the LFHE Aurora Leadership Programme (June 2014)

Shortlisted for a KeeleSU Student-Led Teaching Award for Best Personal Tutor (May 2014)

As the School's Athena SWAN Champion, I recently led our successful application for a Bronze Departmental Award (October 2013)

Cervical cancer and HPV: I am interested in the psychological impact of issues surrounding cervical cancer and the human papillomavirus (HPV). I am also interested in the public awareness of and understanding about HPV which causes a range of cancers. I have recently had funding from the North Staffordshire Medical Institute to explore the psychological distress caused to women with cervical cancer by discovering that their smear history included a misread smear. Most recently I have received funding from the Wellcome Trust to explore issues around the male HPV vaccination. 

False memory: My research is concerned with aspects of implicit and explicit memory, particularly in the context of false memory. I investigate the nature and quality of false memories using the Deese-Roediger-McDermott (DRM) paradigm, to address issues such as how false memories can be distinguished from true memories. Most recently I have been focusing on the different types of stimuli that can give rise to false memories such as brand names and famous faces as well as the effect of different mental states such as mindfulness and sleep.

Supervising projects: I would be happy to hear from undergraduate or postgraduate students who might be interested in exploring one of the topics listed above.

I am also a member of the Experimental Psychology Society (EPS), the Psychonomic Society and the Society for Applied Research in Memory and Cognition (SARMAC). 

Selected recent publications:

[where I am not 1st author, * denotes senior author]

Rowley, M. GGilman, H and Sherman, S. M. (in press) Investigating the celebrity effect: the influence of well-liked celebrities on adults' explicit and implicit attitudes to brands and brand choice. Psychology of Popular Media Culture.

Sherman, S. M., & Nailer, E. (2018). Attitudes towards and knowledge about Human Papillomavirus (HPV) and the HPV vaccination in parents of teenage boys in the UK. PloS one13(4), e0195801.

*Patel, H., Moss, E. L., & Sherman, S. M.  (2018). HPV primary screening for cervical cancer in England: Women’s awareness and attitudes. Psycho-Oncology, 27, 1559-1564. 

*Hope, K.A., Moss, E. M., Redman, C. W. E., & Sherman, S. M. (2017). Psycho-social influences upon older women’s decision to attend cervical screening: A review of current evidence. Preventive Medicine, 101, 60-66.

Patel, H., Pčolkina, K., Viberga, I., Sherman, S. M., Redman, C. W. E., Tincello, D., Moss, E. L. (2017). Adolescents’ awareness of HPV infection and attitudes towards HPV vaccination 5 years following the introduction of the HPV vaccine in Latvia. International Journal of Obstetrics and Gynaecology. 137(2), 138-144. 

Patel, H., Jeve, Y. B., Sherman, S. M., & Moss, E. L. (2016). Knowledge of human papillomavirus and the human papillomavirus vaccine in European adolescents: a systematic review. Sexually Transmitted Infections.

Sherman, S. M., Moss, E. L., Pearmain, P., & Redman, C. W. (2016). Colposcopists’ experiences of HPV Test of Cure for the follow up of cervical intra-epithelial neoplasia. European Journal of Obstetrics & Gynecology and Reproductive Biology, 201, 42-45.

Sherman, S. M., Nailer, E., Minshall, C., Coombes, R., Cooper, J., & Redman, C. W. E. (2016). Awareness and knowledge of HPV and cervical cancer in female students: A survey (with a cautionary note). Journal of Obstetrics and Gynaecology, 36(1), 76-80.

Sherman, S. M., Patel, H., Cohen, C. R., & Moss, E. L. (2015). Human Papillomavirus. Nursing in Practice, 87, 58-60

Sherman, S. M., Nailer, E., Pearmain, P., Todd, R., & Redman, C. W. E. (2015). Disclosing the results of the invasive cervical cancer review to patients: a survey of lead colposcopists across England. Cytopathology. Available online.

Sherman, S. M., Castanon, A., Moss, E., & Redman, C. W. E. (2015). Older women and cervical cancer: A commentary. British Medical Journal, 350:h2729. 

               This paper has attracted significant media coverage, including BBC Breakfast Show, the Today Programme, Woman's Hour, BBC 5 Live and national newspapers such as The Guardian, The Independent, The Telegraph. 

Sherman, S. M., Follows, H., Mushore, A.B.R., Hampson-Jones, K., & Wright-Bevans, K. (2015). Television advertisements create false memories for competitor brands. Journal of Applied Research in Memory and Cognition, 4, 1-7.

Sherman, S. M., & Lane, E. L. (2015). Awareness of risk factors for breast, lung and cervical cancer in a UK student population. Journal of Cancer Education, 30, 660-663.

Sherman, S. M., & Kennerley, J. (2014). The organisation of musical semantic memory: Evidence from false memories for familiar songs. Memory, 22, 852-860.


External research funding:

2016 - Wellcome Trust, Humanities & Social Sciences Small Grant, £4986. Awarded to Sherman, S. M.

2015 - North Staffordshire Medical Institute, Pump Priming Award, £8511. Awarded to Sherman, S. M., Estacio, E., Cohen. C., Stamelos. V., & Redman, C.W.E.

2012 - North Staffordshire Medical Institute, Pump Priming Award. £9703. Awarded to Sherman, S. M., Redman, C. W. E., Murray, M., Pearmain, P. and Hadden, P.


I am committed to my teaching practice and to supporting students and in 2012, 2013, 2015. 2017, 2018 students nominated me for a Teaching Excellence Award. In 2014, 2015 & 2018 I was nominated for a Student-Led Teaching Award. In 2007 I became a Fellow of the Higher Education Academy (FHEA) and in 2013 I successfully applied to become a Senior Fellow (SFHEA). 

I am presented in the Palgrave Macmillan 'Psychology and me' series on Youtube and talk about my background, research and psychology in general.  The video is referenced in the following book:

  • Schacter, D., Gilber, D., Wegner, D. & Hood, B. (2015) Psychology,Second European Edition. Palgrave Macmillan.

I use a wide range of teaching and assessment methods and contribute to a variety of modules including:

Year 1

  • PSY10017 Mechanisms and Principles 1 (lecturer)
  • PSY10019 Aplied Psychology (lecturer)

Year 2

  • PSY20018 Factorial Experimental Designs and ANOVA (lecturer and lab leader)
  • PSY20045 Biological and Cognitive Psychology (module leader and lecturer)

Year 3

  • PSY30123 Faces, Forgetting and Forensic Psychology (module leader and lecturer)
  • PSY30061 Final Year Project


  • Advanced Cognitive Psychology

In addition to formal teaching activities, I am also keen to give students hands-on research experience and I have received two grants to facilitate this:

  • 2011 - British Psychological Society, £1600 to support Katie Wright-Bevans to investigate ‘False Memories for Television Adverts’. (1 of 10 awards across the UK)
  • 2008 - Nuffield Undergraduate Research Bursary URB/35596, £1400 to support Emily Moran to investigate ‘False Memory for Brand Names’.

If any current 2nd year students would be interested in such an opportunity, do get in touch to discuss your ideas.

As well as teaching at Keele, I was also lucky enough to spend time teaching at Umea University in Sweden as a Visting Fellow in May 2012.