Keele Key Bus Ticket

Keele students and staff benefit from an exclusive bus ticket allowing cheaper and easier travel from campus to key locations throughout the city.

Keele University, alongside local transport links First Potteries and D&G Bus, offer an exclusive bus ticket for Keele students and staff.

The Keele Key is available to buy when boarding any First Potteries or D&G bus in Newcastle-under-Lyme and Stoke-on-Trent. The Keele Key ticket allows you to:

  • Board any First Potteries or D&G bus in Newcastle-under-Lyme and Stoke-on-Trent with one ticket
  • Have unlimited travel as far as Crewe and Stafford
  • Benefit from the cheapest weekly multi operator ticket available

If you sign-up for the First bus with your student email (, then contact First bus at this link and ask for verification for the Keele discount. If you explain to them that you would like to have verification for the Keele discount they are able to do so. However, you must sign in via the Keele email for this as it shows you are a student here.

Keele Key day and week tickets are available, simply show the bus driver your Keele Card on board any D&G or First bus to purchase. To find more information, including pricing and other transport links click the links below.

Keele Key Map