Click dealer

"MCIL has been a totally positive experience. We’ve covered so much and, as well as some of the tactical elements, it’s helped me define our mission and goals as a company, so there are strong enduring benefits"

Ollie Moxham, Director, Click Dealer

Read more about Ollie Moxham, Director, Click Dealer

Innovation Leadership Programme

The Mercia Centre for Innovation Leadership (MCIL) programme supports aspirational business leaders and early-stage entrepreneurs to develop the skills, knowledge and attributes to take their business to the next level.

Delivered by a dedicated team of expert business leaders, academics and Entrepreneurs in Residence, the programme is fully-funded and exclusively open to small-to-medium sized businesses in the Stoke-on-Trent and Staffordshire.

The programme features:

Six two-day sessions of facilitated group learning
Coaching, advice and guidance
• A unique blend of action learning - including one-to-one sessions, peer review, activity-based learning, creative challenge-based activity and self-directed learning
• Innovation-focussed action plan for your business
• Access to the latest thinking around innovation and social value, dedicated masterclasses and a unique innovation eco-system

Applications now open for cohort 4 taking place from March 2021 - July 2021

Take the first step

 Please fill in this form and one of our team will be in touch soon


Further Information



The programme is open to small- to medium-sized businesses, early-stage and aspiring entrepreneurs and entrepreneurial social innovators. These individuals must be looking to develop products and services, achieve scalable routes to market and achieve strategic business growth. Applicants must be an owner, director or employee of a registered business in the Stoke-on-Trent or Staffordshire area.


  • Dedicated time to focus on innovation and R&D as a strategic driver for your business growth
  • Apply world-leading research and knowledge on innovation leadership in order to produce a positive impact on your business’s bottom line
  • Access to the wide scientific and technological infrastructure of Keele University
  • Be part of a unique innovation network
  • Learn from fellow hand-picked entrepreneurs and social innovators


The only cost to participate is your time and the programme is fully-funded until 2023. 


Applications now open for cohort 4, taking place from March 2021 - July 2021

Session 1 - Creating the Conditions for Innovation to Flourish (working title)

  • 11 March 2021
  • 12 March 2021

Session 2 - Innovation and Creativity (working title)

  • 15 April 2021
  • 16 April 2021

Session 3 - Getting Comfortable with Leadership (working title)

  • 6 May 2021
  • 7 May 2021

Session 4 - Funding your Ambition (working title)

  • 3 June 2021
  • 4 June 2021

Session 5 - Marketing and Sales for Success (working title)

  • 24 June 2021
  • 25 June 2021 

Session 6 - Creating an A-team (working title) 

  • 15 July 2021
  • 16 July 2021

Information sheet - Mercia Centre for Innovation Leadership

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