Keele University brand identity

The Keele University brand reflects our values and what the Keele community stands for.

Ensuring consistency in everything we create and say will allow us to strengthen our awareness, reputation, and perception.

Keele University logo

The Keele University logo draws upon our five heraldic bearings from our original coat of arms and crest.

We’ve reduced the number of logo variations, as well as introducing "Est 1949".

Our blue logo should be used across all web pages and digital channels, in advertising, and in all promotional materials and presentations.

If the logo is being used for university purposes, approval of the final products is still required by emailing The approval process for university staff can be viewed here.

For more variations of the logo, please contact us via the email address below.

Keele University logo 500

Keele University brand guidelines

If you are a corporate partner, or seeking more detailed guidance or other variations of the logo, please contact us for a copy of our brand guidelines - please email

Before starting any project using the University brand, please make sure you read and understand our guidelines.

If you are unsure of any aspects of the guidelines, please email

We can provide brand guidelines for Keele University, the Keele Business Gateway, and also the Harper & Keele Veterinary School.