We are justifiably proud of our campus, but Keele is much more than our 600 acres. Our staff and students work around the world, we have alumni in over 120 countries and we have a strong commitment to be an active critical regional anchor that is responsive to, and shows leadership for, our local communities.

The original remit for the University was to have a strong sense of place, in particular in relation to North Staffordshire and the City of Stoke-on-Trent. We will develop even further the civic role that we have to play in the private, public, cultural, energy and health economy around us. We believe in the centrality of the campus to the Keele vision, but we will increasingly see the campus as a hub at the centre of a wide range of our activities involving staff and students. We will highlight the need for us to aim for consistency of service and quality of experience for all students and members of staff, regardless of where they are based and where they live and work.

It is important that universities stand firm in the belief that global perspectives are essential if individuals and humanity in general are to thrive in a modern and inclusive society and if we are to thrive and to meet the greatest local and global challenges we face. We should do this at Keele by increasing the number of staff and students we have on campus from overseas, by having a truly international perspective in our education provision and by collaborating with international universities in our research and education.