Marketing and Media - BA (Hons)

Develop into one of tomorrow's talented marketing professionals and study the evolution of the media and its role in society on our Marketing and Media BA. You will enhance your key marketing and media know-how to prepare you for a variety of career opportunities.

Year of entry

Course type

  • Combined Honours

UCAS code

  • PN35

Duration of study

  • 3 years / 4 years with international, placement or entrepreneurship year

Why study Marketing and Media at Keele University?

No. 1 in the UK for Business Studies (National Student Survey, 2020)
Undertake a work placement or entrepreneurship year
Discover diverse cultures through an international year at a partner university across the globe
Study alongside innovative companies based in Keele Business School
On demand access to the Media Building – gain practical skills using film, sound and image production facilities
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Academic expertise

Our staff in Keele Business School are active researchers in core areas such as accounting, finance, economics, human resource management, marketing and management. Their academic work will inform your learning, incorporating recent theories and current themes to open discussion in your subject area. There are professional support staff on hand to answer any queries you may have during your undergraduate studies at Keele. Our academics in Keele Business School are multicultural and multinational, bringing an international aspect to the School’s teaching, research and business activities. Currently, academic staff in Media are active researchers in areas such as social media, race and representation, and environmental communication. Some members of staff also have professional experience in visual art production, curating, media design, and video editing, production and direction.

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Additional opportunities

There are a range of additional opportunities available when studying this course.
Please note, undertaking one may impact upon the availability of another.

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Davina Patel

"Keele has given me opportunities, skills and experiences of a lifetime. From studying abroad in Canada, to starting up my own business and being a student ambassador. All of the experiences I have accumulated throughout my degree have contributed towards my current graduate role. Keele provided me with more than just an education, but the people I met and the University as a whole, aided me to develop the transferable skills and knowledge to utilise after University."

Davina, Marketing and Business Management

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Salman, Human Resource Management and Marketing

"Keele was an experience I will never forget. Starting from the gold teaching standard to the lifelong friends created, every bit of the journey extraordinary. I played Basketball for Keele on a scholarship and was the Lead Voice Representative for the Business School in 2021. Coming from Sri Lanka, most of my first year was spent in the SU networking and creating unforgettable experiences. I learned to balance work and entertainment to get the best possible grades I could. Keele gave me responsibilities that taught me valuable life skills such as independence, decision making, organisation and the importance of dedication and passion; all of which have helped me become the successful person I am today."

Salman, Human Resource Management and Marketing

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Georgina Matthews

"Having the opportunity of a placement means I can put my degree into practice in the world of employment and better understand my next steps after graduation. This has helped me to tailor the course to my areas of interest and discover new ones like HRM and law, helping me to broaden my business knowledge."

Georgina, Marketing and Business Management

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A media student, Keele University

"I would recommend Media at Keele to anyone because the course covers all bases of future employment, so rather than giving you one specific ability, they keep your opportunities varied "

Dan, Media

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Take a tour of Keele's Media facilities

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Foundation year

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.

Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years' experience of teaching a foundation year to students. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.

The information within this section is for students wishing to start their studies in September. If you would like to start this course in January, please visit our January pages for further details.

Course content

Our Foundation Year allows you to develop your critical thinking, academic reading, writing, and communication study skills along with subject-specific knowledge and skills. Upon meeting the progression criteria and successfully completing our Foundation Year, you will automatically progress into your Keele undergraduate degree with the confidence that you have the skills, and knowledge needed to successfully complete your course.

Our combined honours foundation year is a two semester programme which provides a tailored pre-degree programme of study to better prepare you for the BA (Hons) Marketing and Media degree. For example, the Foundations of Business 1 module helps you develop appropriate investigative skills in order to analyse financial information and make informed business decisions. Meanwhile, the Foundations of Humanities 1 module introduces introduce you to the broad range of source material across the Humanities disciplines – from music to media – which enable us to analyse political, social or economic perspectives and attitudes to individuals, marginal groups and ‘mainstream’ society. Course content has been developed in collaboration with degree teaching teams, so that by the time you begin Year 1, you will be ready to excel at your studies, as the majority of our Foundation Year students do. 

Find out more about the Keele Foundation Year, including information about teaching and assessment methods by visiting the Foundation Year homepage

Course structure

The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.

Semester one modules

FYO-00247 Foundations: Breaking the code - Understanding Academic Writing 15 credits
FYO-00249 Foundations in Business 1 15 credits
FYO-00257 Foundations in Humanities 1 15 credits
FYO-00251 Foundations In Business 2 15 credits

Semester two modules

FYO-00255 Advancing Business 30 credits
FYO-00271 University Research Portfolio 30 credits

 

Entry requirements 

The entry grades outlined in this section indicate the likely offer or range of offers which would be made to candidates along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate’s application. Read more about our undergraduate entry requirements for United KingdomEuropean Union and International students.

  • Between 40-48 UCAS points from at least 1 A level/level 3 qualification or equivalent, or
  • Relevant work experience

  AND

  • GCSE English Language at grade 4 (C), or Level 2 Functional Skills, or
  • IELTS 5.5 (with 5.5 in all subtests)

AND

  • GCSE Mathematics at grade 4 (C) or above 

How to apply 

Students will need to apply for BA (Hons) Media with Foundation Year (UCAS code: P9V1through UCAS at www.ucas.com. You will then be contacted to confirm your second subject by a member of our team.

Direct entry students

If you already have your qualifications, are not expecting any further results and only wish to apply to Keele, please contact the Admissions Office directly.

Our International Foundation Year is delivered on campus through Keele University International College (KUIC). Find out more about the International Foundation Year options on the KUIC website.

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Discover the Keele difference

Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.

We help students manage their money and ensure that they receive any funding for which they may be eligible.

Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.