Data Science with Applied Business Informatics - BSc (Hons)

Our Data Science with Applied Business Informatics BSc is suited for those with an interest in the application of data science and computing to a wide range of theoretical and real world problems set within a business context. From programming in Python to exploring topics such as markets and financial risk, you will graduate with the necessary skills to choose a pathway through this career with confidence.

Year of entry

  • 2023

Course type

  • Single Honours

UCAS code

  • G423

Duration of study

  • 3 years / 4 years with international or placement year

Why study Data Science with Applied Business Informatics at Keele University?

Blend strong theoretical foundations with practical applied knowledge
All necessary knowledge in mathematics, statistics and coding is provided within relevant modules
Personalise your degree with a variety of optional modules
Put your learning into practice using real-world data in our cutting-edge laboratories
Engage with our partners in industry to tackle real-world business related problems
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Additional opportunities

There are a range of additional opportunities available when studying this course.
Please note, undertaking one may impact upon the availability of another.

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Industry-informed programme

This programme has been designed with input from a dedicated industry advisory group, our programme is tailored to include the skills, knowledge and behaviour needed for you to graduate ready for the workplace or further study. From a year working in industry to paid internships and practical modules, we offer many ways for you to enhance your employability and develop your practical skills.

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Central Science Laboratories

Develop your practical skills in Keele's state-of-the-art Central Science Laboratories

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Foundation year

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.

Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years' experience of teaching a foundation year to students. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.

The information within this page is for students wishing to start their studies in September. If you would like to start this course in January, please visit our January pages for further details.

Course content

Our Foundation Year allows you to develop your critical thinking, academic reading, writing, and communication study skills along with subject-specific knowledge and skills which will be invaluable in your academic studies and beyond. Upon meeting the progression criteria and successfully completing our Foundation Year, you will automatically progress into your Keele undergraduate degree with the confidence that you have the skills, and knowledge needed to successfully complete your course.

This Foundation Year is a two-semester programme which provides a tailored pre-degree programme of study to better prepare you for the BSc (Hons) Data Science with Applied Business Informatics course. For example, the Foundations of Computational Theory and Programming module will introduce you to the key principles of Computer Science and programming.

Find out more about the Keele Foundation Year, including information about teaching and assessment methods by visiting the Foundation Year homepage

Course structure

The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.

Semester one

FYO-00221 Foundations of Computational Theory and Programming 30 credits
FYO-00217 Foundations of Mathematical Methods 30 credits

Semester two

FYO-00225 Advancing Programming 15 credits
FYO-00227 Advancing Computing: Client-Led Collaborative Design 15 credits
FYO-00233 Advancing Applied Maths and Computing - Making Decisions 15 credits
FYO-00235 Advancing Applied Maths and Computing - Logic, Codes & Cryptography 15 credits

Entry requirements

The entry grades outlined in this section indicate the likely offer or range of offers which would be made to candidates along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate’s application. Read more about our undergraduate entry requirements for United KingdomEuropean Union and International students.

  • Between 40-56 UCAS points from at least 1 A level/level 3 qualification or equivalent, or
  • Relevant work experience

  AND

  • GCSE English Language at grade 4 (C), or 
  • IELTS 5.5 (with 5.5 in all subtests)

AND

  • GCSE Mathematics at grade 4 (C) or above

How to apply 

Applicants will need to apply for BSc (Hons) Data Science with Applied Business Informatics with Foundation Year (UCAS code G428through UCAS at www.ucas.com.

Direct entry students

If you already have your qualifications, are not expecting any further results and only wish to apply to Keele, please contact the Admissions Office directly.

We also offer a January start for some of our Foundation Year courses. Adopting a blended learning approach, the January start is particularly useful for students wishing to return to education following time out of studying, or who are seeking a flexible approach to their Foundation Year studies. Our January start is available across most of our Science, Humanities, Social Science and Business courses.

Whilst still being a full-time course, our blended delivery model combines live teaching sessions - both online and on-campus - with self-directed study, enabling you to predominantly study at a time that suits your lifestyle. You will benefit from weekly online taught sessions which encourage you to engage with your teachers and peers.

In addition to online study there will be a series of full study days that you will be required to attend throughout each semester. These sessions may include lab-based activities, group work, review of course and assessment materials studied online. They will emphasise opportunities for you to deepen your knowledge and understanding of your chosen route.

Please refer to the September start tab for more information about the entry requirements, what you will study, and how to apply for a Foundation Year. The modules that you will take on a January start Foundation Year will be similar to those for the September start, but in a slightly different order and pattern.

For more information, including fees and how you will be taught, please visit our January Start Foundation Year webpage.

Our International Foundation Year is delivered on campus through Keele University International College (KUIC). Find out more about the International Foundation Year options on the KUIC website.

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Discover the Keele difference

Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.

We help students manage their money and ensure that they receive any funding for which they may be eligible.

Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.