Business Management and Data Science - BSc (Hons)

The world is changing fast. From studying the fundamentals of business management to exploring AI and big data, our Business Management and Data Science BSc aims to give you the skills and knowledge so you are ready for a career of the future.

Year of entry

Course type

  • Combined Honours

UCAS code

  • NG14

Duration of study

  • 3 years / 4 years with international, placement or entrepreneurship year

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Why study Business Management and Data Science at Keele University?

No. 1 in the UK for Business Studies (National Student Survey, 2020)
Spend a year working in industry, study abroad or undertake an entrepreneurship year
Put your learning into practice using real-world data in our cutting-edge laboratories
Personalise your degree with a variety of optional modules
Study alongside innovative companies based in Keele Business School
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Our Facilities

Keele Business School

Co-located with businesses

Keele Business School

Internships, enterprise and knowledge exchange opportunities‌

Keele Business School is at the heart of the Keele University Science & Innovation Park, one of the leading developments of its kind in the UK. The Park offers companies a business environment that provides an innovative research culture, combined with academic expertise and the University’s specialist resources, with a variety of opportunities for students to get involved, from internships, knowledge exchange partnerships, and student enterprise initiatives.

At Keele, you will benefit from the use of dedicated teaching spaces including a specially equipped screening room. If you choose to take practical modules, you will also have access to filmmaking equipment, providing the opportunity to gain hands-on experience to practice your skills and create a portfolio of work. You will learn how to use equipment and build your skill set throughout the process, including editing; building a portfolio of work ready to showcase to employers.

Central Science Laboratories

Computational teaching takes place in Keele’s state-of-the-art, £34m Central Science Laboratories (CSL) and the Colin Reeves Building - home to the School of Computing and Mathematics.

Our Central Science Laboratories house world-class facilities. You will benefit from transformational teaching in a space designed to encourage and enable collaborative and interdisciplinary working.

During your studies you will have access to a suite of facilities. These include;

  • Seven computer laboratories (remote access available)
  • A high-performance cluster of computers (used for research and projects)
  • A dedicated gaming lab (The Overclockers Lab)
  • Robotics facilities (Maker Space)

You will also have the opportunity to gain out of hours entry to the building that houses the School's computer laboratories (subject to the request, approval and collection of a key fob).

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Academic expertise

Our staff in Keele Business School are active researchers in core areas such as accounting, finance, economics, human resource management, marketing and management. Their academic work will inform your learning, incorporating recent theories and current themes to open discussion in your subject area. There are professional support staff on hand to answer any queries you may have during your undergraduate studies at Keele.

Our academics in Keele Business School are multicultural and multinational, bringing an international aspect to the School’s teaching, research and business activities.

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Foundation year

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year.

This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence.

Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years' experience of teaching a foundation year to students. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.

The information within this page is for students wishing to start their studies in September. If you would like to start this course in January, please visit our January pages for further details.

Course Content

Our Foundation Year allows you to develop your critical thinking, academic reading, writing, and communication study skills along with subject-specific knowledge and skills which will be invaluable in your academic studies and beyond. Upon meeting the progression criteria and successfully completing our Foundation Year, you will automatically progress into your Keele undergraduate degree with the confidence that you have the skills, and knowledge needed to successfully complete your course.

Our combined honours foundation year is a two semester programme which provides a tailored pre-degree programme of study to better prepare you for the BSc (Hons) Business and Data Science course. For example, the Foundations of Computational Theory and Programming module will introduce you to the key principles of Computer Science and programming. Meanwhile, the Foundations of Business 1 module helps you develop appropriate investigative skills in order to analyse financial information and make informed business decisions.

Find out more about the Keele Foundation Year, including information about teaching and assessment methods by visiting the Foundation Year homepage

Course Structure

The module details given below are indicative, they are intended to provide you with an idea of the range of subjects that are taught to our current students. The modules that will be available for you to study in future years are prone to change as we regularly review our teaching to ensure that it is up-to-date and informed by the latest research and teaching methods. The information presented is therefore not intended to be construed and/or relied upon as a definitive list of the modules available in any given year.

Semester One

FYO-00221 Foundations of Computational Theory and Programming 30 credits
FYO-00247 Foundations: Breaking the code - Understanding Academic Writing 15 credits
FYO-00249 Foundations of Business 1 15 credits

Semester Two

FYO-00225 Advancing Programming 15 credits
FYO-00227 Advancing Computing: Client-Led Collaborative Design 15 credits
FYO-00255 Advancing Business 30 credits

ENTRY REQUIREMENTS

The entry grades outlined in this section indicate the likely offer or range of offers which would be made to candidates along with any subject specific requirements. This is for general information only. Keele University reserves the right to vary offer conditions depending upon a candidate’s application. Read more about our undergraduate entry requirements for United KingdomEuropean Union and International students.

  • Between 40-56 UCAS points from at least 1 A level/level 3 qualification or equivalent, or
  • Relevant work experience

  AND

  • GCSE English Language at grade 4 (C), or 
  • IELTS 5.5 (with 5.5 in all subtests)

AND

  • GCSE Mathematics at grade 4 (C) or above

How to Apply 

Students should apply through UCAS at www.ucas.com 

Please apply for the Data Science with Foundation Year course (G422). Following the submission of your application you will be contacted by a member of our team to confirm your second subject.

Direct Entry Students

If you  already have your qualifications, are not expecting any further results and only wish to apply to Keele, please contact the Admissions Office directly.

Our International Foundation Year is delivered on campus through Keele University International College (KUIC). Find out more about the International Foundation Year options on the KUIC website.

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Discover the Keele difference

Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.

We help students manage their money and ensure that they receive any funding for which they may be eligible.

Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.